Growth Marketing

Management Development Institute Gurgaon

About Programme

Existing marketing development programmes often emphasize either marketing strategy or digital marketing tactics, with limited integration of both into a comprehensive growth marketing framework. They typically underemphasize full-funnel customer growth, data-enabled decision-making, experimentation, and crossfunctional collaboration.

Programme Content

Foundations of Growth Marketing

Customer Acquisition and Growth Channels

Conversion Optimization and Experimentation

Retention, Lifecycle Marketing, and Growth Analytics

Growth Economics and Decision-Making

Building the Growth Roadmap

Programme Audience

This programme is particularly relevant in todays competitive, performance-driven environment, where organizations require leaders who can combine marketing, analytics, product thinking, and growth strategy. Rapid digital adoption has expanded customer touchpoints, while increasing accountability demands that marketing investments be justified through data, experimentation, and measurable business outcome The Growth Marketing Program is designed for organizations across industries that are accelerating digital growth and customer acquisition, including, Digital-First Startups, D2C & E-commerce; Technology, SaaS & B2B Software; Banking, Financial Services & Insurance (BFSI); Telecom & Consumer Internet; Retail & FMCG; Healthcare & HealthTech

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Growth Marketing

Kellogg School of Management

Marketing & Sales

In-Person at Miami Campus

Will be shared soon

Starts Dec 7, 2026

4 days

$8,950

To drive profitable growth in today’s dynamic business landscape, leaders must possess a deep understanding of their market, strategic insights into their customers’ behavior, and a powerful command of strategies and techniques that identify opportunities and inspire cross-functional teams to act quickly. The Growth Marketing program at Kellogg Executive Education will equip you with these essential skills through a rigorous and engaging curriculum. Join us for a transformative experience led by renowned professors Derek Rucker and Kevin McTigue. You will learn the critical 4-W’s of business growth in an immersive faculty-led experience, to equip you to better navigate the complexities of today’s market. Where Do You Grow? Who Are My Customers? Why Are They Not Buying? When and How Do We Engage?

Program Details

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Pedagogy (case method, experiential learning, coaching, simulations)
Programme Objective
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Prashansa Uttam

Programme Advisor

+91 9403890085contact@echomind.oneMon – Fri, 9am – 5pm IST

Management Development Institute Gurgaon

Executive Education Office

https://www.mdi.ac.in

Gurgaon, India

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