Kellogg School of Management

Growth Marketing

Kellogg School of Management

Marketing & Sales

About Programme

To drive profitable growth in today’s dynamic business landscape, leaders must possess a deep understanding of their market, strategic insights into their customers’ behavior, and a powerful command of strategies and techniques that identify opportunities and inspire cross-functional teams to act quickly. The Growth Marketing program at Kellogg Executive Education will equip you with these essential skills through a rigorous and engaging curriculum. Join us for a transformative experience led by renowned professors Derek Rucker and Kevin McTigue.

You will learn the critical 4-W’s of business growth in an immersive faculty-led experience, to equip you to better navigate the complexities of today’s market.

Where Do You Grow?

Who Are My Customers?

Why Are They Not Buying?

When and How Do We Engage?

Programme Audience

Marketing Leaders and Executives: Senior marketing professionals responsible for driving growth in their organizations.
General Managers and Revenue Leaders: Executives focused on expanding market reach and driving growth.
Product Managers and Entrepreneurs: Professionals involved in developing and marketing products and services who seek to scale their brand.
Sales and Business Professionals: Individuals looking to enhance their strategic marketing capabilities and contribute to their company’s growth engine.
Emerging Leaders: High-potential staff who wish to become a growth catalyst in their organization.

Programme Benefits

Engage in Experiential Learning: Participate in hands-on exercises that unite faculty and participants, bringing growth concepts to life and ensuring practical application.
Adopt a Growth-Oriented Mindset: Learn to foster a proactive approach to assessing business challenges and converting them into opportunities.
Master Strategic Frameworks: Learn to ask the right questions within your organization and apply proven methods to drive brand growth.
Discover Contemporary Practices that Leverage Foundational Marketing Strategies: Connect innovative digital and AI-driven techniques with timeless strategic principles.
Change How You Approach Growth Conversations: Effectively align your team’s activities and outcomes with strategic goals for success.
Identify Key Growth Opportunities: Learn how to choose the best target segments for your products and services for maximum growth impact.

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Speak with an Advisor

  1. Pedagogy (case method, experiential learning, coaching, simulations)
  2. Programme Objective
  3. Programme Content
  4. Testimonials

Prashansa Uttam

Programme Advisor

+91 9403890085[email protected]Mon – Fri, 9am – 5pm IST

Kellogg School of Management

Executive Education Office

NA
847.467.6018
mailto:execedkellogg.northwestern.edu
https://www.kellogg.northwestern.edu
Evanston, USA

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Growth Marketing | Kellogg School of Management