About Programme
To drive profitable growth in today’s dynamic business landscape, leaders must possess a deep understanding of their market, strategic insights into their customers’ behavior, and a powerful command of strategies and techniques that identify opportunities and inspire cross-functional teams to act quickly. The Growth Marketing program at Kellogg Executive Education will equip you with these essential skills through a rigorous and engaging curriculum. Join us for a transformative experience led by renowned professors Derek Rucker and Kevin McTigue.
You will learn the critical 4-W’s of business growth in an immersive faculty-led experience, to equip you to better navigate the complexities of today’s market.
Where Do You Grow?
Who Are My Customers?
Why Are They Not Buying?
When and How Do We Engage?
Programme Audience
Programme Benefits
Testimonials
"The faculty team provided theory and practical insights on sales strategy including value creation, sales structure and channel definition and management. This information provided valuable intel, tools and considerations as we evolve our sales strategy and coinciding sales structure to meet our customers needs."
Anonymous
"This program immersed me in compelling cases that were enhanced by the professors' extensive sales experience and knowledge of key trends. By the end of day one I knew what I needed to do - and by the end of the program I knew exactly how."
Anonymous
"Sales is a complex discipline. The course breaks down the complex into manageable and actionable pieces. I left the course with clarity on the difference between strategic planning vs. strategic thinking, the critical importance of key value propositions and how to bring it all together via an implementation framework."
Anonymous
"No matter how successful a brand is, businesses are always tasked to grow. This executive Growth Marketing course challenged my perspective on our current marketing strategies and delivered clear, winning processes to support our long-term business goals. The experience didn't just grow me as an individual, it sharpened my capability a leader. I'm already looking forward to my next Executive"
Anonymous
"It's a wonderful trainingcomprehensive in scope, rich with practical cases and insightful in addressing key operation challenges and blind spots. Truly invaluable. Thank you especially for the warmth and care in organizing this; it made all the difference."
Anonymous
"I am so grateful for this course. The cases and conversation made growth feel both strategic and intuitivesuch a great learning experience."
Anonymous
"Thank you very much for sharing your knowledge with usI truly learned a ton this week."
Anonymous
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- Pedagogy (case method, experiential learning, coaching, simulations)
- Programme Objective
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Prashansa Uttam
Programme Advisor
Kellogg School of Management
Executive Education Office
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