HEC Paris

Business Strategy

HEC Paris

Management & Strategy

About Programme

In a constantly evolving environment, strategy is a key lever that leaders must master. HEC Paris’ Business Strategy program, based on the STRATEGOR approach, offers an intensive four-day course combining theory and practice. Participants analyze real cases, exchange with peers, and sharpen their strategic vision. They leave with practical tools, a stronger network, and enhanced capacity for innovation.

Programme Content

Online Preparation (mandatory) - June 19th
Business strategy vs. corporate strategy (live online)
Understanding business models (live online)
Innovation in business models (asynchronous)

In-Person Sessions — starting June 29th

Focus 1: Strategy Fundamentals
Clarify what strategy is and how it drives long-term performance
Structure key decisions: where to compete and how to win
FOCUS 2: Industry & Competitive Analysis
Analyze industry profitability and competitive forces
Understand platform dynamics and evolving competitive landscapes
FOCUS 3: Competitive Advantage
Build and sustain advantage through cost, differentiation, or focus
Identify and leverage core capabilities
FOCUS 4: Business Model Innovation (Odyssey 3.14)
Explore new strategic options using a structured framework
Design innovative and sustainable business models
FOCUS 5: Value Innovation & New Market Spaces
Move beyond competition to create new demand
Use tools such as strategy canvas and value maps
FOCUS 6: Disruption & Strategic Renewal
Anticipate disruption and identify early signals of change
Develop strategic responses in uncertain environments
Focus 7: Strategy, Innovation & AI
Understand the impact of AI on strategy and business models
Apply frameworks through real-world cases

Programme Objective

Analyse complex internal and external economic environments to identify key trends, risks, and opportunities shaping strategic direction.
Develop a forward-looking and collaborative strategic vision capable of mobilising teams and responding to market, technological, and societal shifts.
Design and articulate agile strategies that integrate digital transformation, data leverage, and innovative business models.
Define key strategic priorities and structuring action levers to ensure effective implementation and strong organisational alignment.
Adopt leadership approaches that foster engagement, creativity, and shared accountability during phases of strategic transformation.

Pedagogy

Pedagogy: The pedagogical approach blends academic content with applied learning, including: • Theoretical insights• Digital modules• Case studies• Interactive workshops • Role-playing exercises • Leadership coaching

Personalized Executive Challenge Clinics:Reflect on what keeps you up at night.After each module, participants engage in a highly personalized, coach-facilitated clinic in small groups of 5–6 executives. These confidential sessions are designed to address real, high-stakes strategic and leadership challenges.In a rigorous and structured setting, participants challenge their assumptions, gain fresh peer perspectives, and refine critical decisions. Each clinic concludes with clear priorities and concrete next steps, ensuring immediate impact within their organizations.

Evaluation: Participants will be assessed through the development of a strategic memo focused on a self-selected question or opportunity, relevant to their industry, role, or interests.

Programme Audience

The program is Tailored for Top Management who have ownership and contribute to the strategy: • CEO-s• BU-s Leaders, • Start-up Founders • Functional Leaders : Chief marketing, Chief technology: (Operations, Finance, Marketing, Supply Chain, Purchasing, R&D…)

The program is designed for executives, senior managers, and functional or operational leaders with a minimum of five years of professional experience.

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Speak with an Advisor

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Prashansa Uttam

Programme Advisor

+91 9403890085[email protected]Mon – Fri, 9am – 5pm IST

HEC Paris

Executive Education Office

Valeria
+33 (0) 1 39 67 74 53
https://www.hec.edu
Jouy-en-Josas, France

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Business Strategy | HEC Paris