Programme Content
Course 1
Microeconomic Foundations for Business
This course introduces core microeconomic concepts, equipping you to analyse market structures and human choices. Learn to apply these principles to understand strategy, profits, and decision-making across business contexts.
Course 2
Game Theory and Oligopoly in Business Strategy
Explore how economic principles, game theory, and oligopoly models influence competition, pricing, and profitability. Learn to analyse market structures and strategic interactions for smarter, data-driven decisions.
Course 3
Strategy Formulation and Execution
Strategic insight sharpens vision and guides teams with clarity. Master strategy formulation to design adaptive business models, anticipate market forces, and unlock lasting competitive advantages for sustainable growth.
Course 4
Corporate Strategy and Growth
Learn how firms build lasting advantage by creating value, increasing willingness to pay, and cutting costs. Explore competitor models, real-world turnarounds, and frameworks that balance growth, stakeholders, and sustainability in fast-changing markets.
Course 5
Business Model Innovation and Design
Learn to innovate and redesign business models for success in the digital economy. Tackle challenges faced by established firms and explore emerging platforms, sharing economies, and new ways to create, deliver, and capture value.
