Programme Content
The program consists of 3 days totaling 24 equivalent hours and is built on 4 pillars:
About Programme
The medical device and digital health sector is being reshaped by the European Medical Device Regulation, the new EU HTA Regulation, and the AI Act, together redefining evidence generation, market access, procurement, and business strategies across the Med & Digital Tech ecosystem.
Unlike broader healthcare programs, Value-Based Med & Digital Tech focuses on the medical device and digital health ecosystem and its unique regulatory, clinical, market and technological dynamics. Through expert-led sessions, case studies and hands-on workshops, participants develop the capabilities needed not only to adapt to change, but also to drive innovation and create value in an increasingly complex environment. This program will enable you to:
Understand how the European Medical Device Regulation, the EU HTA Regulation and the AI Act are reshaping the rules of the game for medical devices and digital health.
Design evidence generation strategies across the medical device and digital health lifecycle to address both regulatory bodies and payers’ needs, from early feasibility to real-world studies.
Learn how the assessment of medical devices is changing with the EU HTA Regulation, and which dimensions of value are emerging (e.g., environmental impact).
Understand how digital health is assessed and reimbursed across different jurisdictions.
Explore value-based approaches to market access, procurement, pricing, and reimbursement.
Map and engage the stakeholders shaping the Med & Digital Tech ecosystem.
Strengthen the managerial capabilities needed to compete in a rapidly evolving industry.
Understand how the European Medical Device Regulation, the EU HTA Regulation and the AI Act are reshaping the rules of the game for medical devices and digital health.
Design evidence generation strategies across the medical device and digital health lifecycle to address both regulatory bodies and payers’ needs, from early feasibility to real-world studies.
Learn how the assessment of medical devices is changing with the EU HTA Regulation, and which dimensions of value are emerging (e.g., environmental impact).
Understand how digital health is assessed and reimbursed across different jurisdictions.
Explore value-based approaches to market access, procurement, pricing, and reimbursement.
Map and engage the stakeholders shaping the Med & Digital Tech ecosystem.
Strengthen the managerial capabilities needed to compete in a rapidly evolving industry.
Programme Audience
This program is designed for professionals and managers who want to transform regulatory and market changes in the MedTech sector into strategic opportunities. It is particularly suited to health technology developers, medical device manufacturers, payers, policymakers, patient associations, and scientific societies with prior professional experience.
Testimonials
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Program Certificate
Earn a certificate after the course completion. Certificates will be issued by the institute..
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Prashansa Uttam
Programme Advisor
+91 9403890085contact@echomind.oneMon – Fri, 9am – 5pm IST
SDA Bocconi School of Management
Executive Education Office
NA
+39 02 58366605
patrizia.trivellato@sdabocconi.it
https://www.sdabocconi.it
Milan, Italy
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