XLRI - Xavier School of Management

Uncovering Consumer Insights: Analyzing data for effective decision making

XLRI - Xavier School of Management

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Programme Content

A mix of lectures, case study discussions, and hands-on exercises with data.

Module 1: Conceptualizing the research problem: Finding information from data inventory

Module 2: Designing research via qualitative and quantitative techniques

Module 3: Solving business problems using predictive analytics

Module 4: Communicating analytical output: Numbers to narratives

Programme Audience

Young professionals up to three years of experience, willing to work in the domain of new product development, promotion, and distribution.

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  1. Pedagogy (case method, experiential learning, coaching, simulations)
  2. Programme Objective
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Prashansa Uttam

Programme Advisor

+91 9403890085[email protected]Mon – Fri, 9am – 5pm IST

XLRI - Xavier School of Management

Executive Education Office

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https://www.xlri.ac.in
Jamshedpur, India

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Uncovering Consumer Insights: Analyzing data for effective decision making | XLRI