Harvard Business School

Transforming Customer Experiences

Harvard Business School

General Management

Application Deadline Approaching

Last date to apply: April 15, 2027 · Program starts on April 25, 2027

About Programme

Superior customer service can be the difference your business needs to stand out in your marketplace. By learning to identify and anticipate consumer behavior and market demand shifts, you can sharpen your firm's strategy and operating models to better deliver for your customers.

Transforming Customer Experiences takes a holistic approach to service design, execution, and transformation. You'll explore new strategies for delivering an exceptional service culture that supports employees, delights customers, and drives organizational performance.

Programme Content

Develop a customer experience strategy that best serves your customer base

Build or optimize service design objectives that differentiate on customer service

Ensure that organizational capabilities are aligned with customer needs—especially as you expand core services

Implement new approaches to understanding, managing, and serving customers

Leverage technology and analytics to make service quicker, easier, and more efficient

Programme Audience

Senior executives in either B2C or B2B companies wanting to improve service or shift to service-based strategies

Leaders of customer service teams, inside sales teams, or other functions central to service delivery

Executives in marketing, data analysis, or operations management

Human resources executives concerned with driving internal service culture

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Same topic, Similar duration - Broader exploration across all institutes

Contact us for the further details

Speak with an Advisor

  1. Pedagogy (case method, experiential learning, coaching, simulations)
  2. Programme Objective
  3. Contact Person Details
  4. Testimonials
  5. Programme Benefits

Prashansa Uttam

Programme Advisor

+91 9403890085[email protected]Mon – Fri, 9am – 5pm IST

Harvard Business School

Executive Education Office

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https://www.hbs.edu
Boston, USA

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Transforming Customer Experiences | HBS