Transformative Storytelling with AI for Leaders & Innovators

Storytelling is a crucial skill in business, helping leaders, sales professionals, entrepreneurs, and business developers to communicate ideas, influence decision-makers, and build meaningful relationships. This two-day executive education program will provide you with the tools and techniques to master storytelling for a variety of business contexts. Additionally, the program will provide insights in how to leverage generative AI tools, such as ChatGPT, Co-Pilot, NotebookLM and Perplexity AI, to enhance your storytelling skills. This will enable you to succeed with cutting-edge strategies for communicating in today’s fast-paced world.

Storytelling has been central to how humans share knowledge and connect with one another for centuries, from ancient firesides to today’s business world. Now, with multiple ways to communicate, it continues to be a critical (business) skill. Some of the most successful CEOs of global tech companies and innovators are celebrated for their ability to tell powerful stories, proving that storytelling is far more than a soft skill; it is a strategic asset.

Throughout the program, you will develop, refine, and perfect your own stories, receiving expert guidance to ensure maximum relevance and impact.

Over the course of two days of interactive and hands-on sessions, you will delve into the following topics:

This fast-paced, intense, and compact program is designed for professionals from diverse industries and organizational backgrounds, offering a rich learning environment where participants can share unique experiences and perspectives. Extensive experience with generative AI is not required. Suitable for companies of all sizes and sectors, the program requires a minimum of 12 participants to ensure an engaging and impactful experience.

Upon completion, you will be awarded a WHU Executive Education Certificate, a recognized mark of your commitment to growth, leadership, and lifelong learning, issued by one of Europe’s top business schools.