Columbia Business School

Think Bigger: Mastering Strategic Choice Intelligence

Columbia Business School

Strategy & Innovation

About Programme

Senior leaders are often expected to make consequential choices without sufficient time, complete information, or a clear view of the available options. Think Bigger: Mastering Strategic Choice Intelligence equips executives with a structured, evidence-based methodology for framing complex problems, identifying overlooked possibilities, and selecting a path forward with greater confidence. Built on Professor Sheena Iyengar’s two decades of research on choice and her proven six-step Think Bigger framework, the program develops what we call Choice Intelligence: the ability to frame problems precisely, uncover options others overlook, and make strategic decisions that create measurable impact.

AI expands the evidence, precedents, and possibilities available to leaders. Human judgment provides the strategic direction, context, and ability to weigh trade-offs. Participants work through a real strategic challenge from their own organization across all four days, leaving with a board-ready transformation pitch, a structured impact game plan, and a repeatable decision-making framework they can deploy with their teams.

Programme Content

Many AI offerings focus primarily on tools. This program begins with the quality of the leader’s thinking, then uses AI to make that thinking sharper, faster, and more rigorous through:

Choice Mapping AI Platform: Use Professor Iyengar’s proprietary tool to move beyond unstructured brainstorming, uncover relevant strategic patterns, and compare a broader range of potential solutions.
Voice-Activated Innovation Tool: A real-time capture system runs throughout the four days. Participants record, refine, and iterate on ideas continuously, while faculty gain visibility into each participant’s evolving thinking—enabling more targeted coaching and richer feedback.
Vibe Coding & Rapid Prototyping: Participants use AI to build working prototypes and minimum viable tests in hours rather than weeks. This is not a coding class—it’s a methodology for using AI to validate ideas before committing organizational resources, significantly reducing the time and resources required for early experimentation.
Live Executive Sponsor Engagement: On the final day, each participant’s executive sponsor joins via videoconference to hear their transformation pitch and provide real-time feedback. This bridges the gap between the classroom and the boardroom, accelerating post-program implementation.

Programme Audience

Think Bigger: Mastering Strategic Choice Intelligence is designed for senior leaders responsible for strategic decisions who want a structured method for making better ones. Typical participants include:

C-suite and senior executives seeking a disciplined approach to innovation and strategic decision-making, whether or not they consider themselves “AI-fluent”
VPs of Strategy, Business Development, and Product who need to generate and evaluate high-impact solutions under uncertainty
Functional leaders across marketing, operations, finance, and technology who are responsible for embedding innovation within their organizations
High-potential leaders identified as future C-suite executives who need to develop strategic thinking capabilities that distinguish transformative leaders

No technical AI background is required. The program meets you where you are and builds from strategic fundamentals.

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Contact us for the further details

Speak with an Advisor

  1. Pedagogy (case method, experiential learning, coaching, simulations)
  2. Programme Objective
  3. Testimonials
  4. Programme Benefits

Prashansa Uttam

Programme Advisor

+91 9403890085[email protected]Mon – Fri, 9am – 5pm IST

Columbia Business School

Executive Education Office

Cristina Ordonez
+1 212-853-4823
https://academics.gsb.columbia.edu
New York, USA

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Think Bigger: Mastering Strategic Choice Intelligence | Columbia CBS