The Emerging CMO: Strategic Marketing Leadership

As AI transforms how organizations understand customers, make decisions, and compete, today’s CMOs must play a broader strategic role. They need to translate technological change into business value while shaping growth across the organization. The Emerging CMO: Strategic Marketing Leadership equips you with the strategic perspective and leadership skills needed to advance to the C-suite and lead with impact.

Designed for senior-level marketers as well as CMOs seeking to expand their influence, this one-week strategic marketing management program will give you the skills, confidence, and insights to lead a more customer-focused and competitive organization.

Learn how neuroscience, customer psychology, and data analytics can impact marketing strategy. Explore the impact of emotions and context on customer decision making. Discover where in your organization to nurture marketing innovation, and how to scale it. And, develop the communication and leadership skills to tell your story, share your vision, and get buy-in across the organization.

In this strategic marketing management program you’ll engage directly with faculty through real-time lectures and Q&A sessions. You’ll experience cutting-edge empirical research, innovative Silicon Valley thinking, and proven Stanford GSB strategic frameworks. All designed to help you maximize satisfaction for your customers and profit for your company.

Prepare for the CMO role with a curriculum that blends strategic marketing management, customer-centric innovation, communication, and leadership.

How can customer psychology drive marketing innovation? How can you use AI and data analytics to predict customer preferences? How can you unleash your team’s talent and scale marketing excellence? The Emerging CMO: Strategic Marketing Leadership executive education program helps you answer all this … and more.

Taught by some of the world’s leading experts in strategy, marketing, and leadership, the curriculum gives you exposure to cutting-edge, interdisciplinary research from almost every academic discipline at the Stanford GSB.

Academically rigorous and comprehensive, this marketing executive program curriculum includes lectures, guest speakers, and capture your learning sessions to help you individualize and implement what you’ve learned.

Program Highlights

Below are just a few of the sessions you’ll attend as part of the program.

We live in the age of big data. But data do not speak for themselves. The story they tell needs extracting through careful analysis. In this session, we will discuss the possibilities, and pitfalls, that come with data-driven customer management. We will discuss how data can inform customer segmentation, acquisition, and retention. We will primarily focus on how new data types and data analytic techniques help us understand the social and cultural processes that mediate between product makers and their customers.

Scaling is a skill necessary for leaders — from small startups and teams to departments and large organizations. Professor Huggy Rao helps you come to grips with the two major challenges of scaling excellence — getting people to do MORE and getting them to do it BETTER. Scaling excellence is all about building a mindset rather than merely creating a short-lived footprint.

When people think of advocating for their ideas, they think of convincing arguments based on data, facts, and figures. However, studies show that if you share this as a story, people are often more likely to be persuaded. And when data and story are used together, audiences are moved both intellectually and emotionally. Stanford Marketing Professor Dan Klein demonstrates the importance of story in shaping how others see you and as a tool for engendering confidence in you and your vision.