Programme Content
Unit 1: What is strategy and why does it matter?
Definition and importance of strategy.
Identifying organisational goals, purpose and values.
Unit 2: Strategic assets and competitive advantage
Uncovering strategic assets: core resources and capabilities.
Assessing options for strategic development.
Webinar: FT Strategy Session: AI.
Unit 3: Ecosystems and industries
Analysing industry attractiveness.
Understanding the difference between industries and ecosystems.
Driving positive network effects in multi-sided networks.
Unit 4: Strategic positioning
Differentiating between cost leadership and strategic differentiation.
Using trade-offs to avoid being ‘stuck in the middle’.
Developing blue ocean strategies.
Webinar: FT Strategy Session: Workforce.
Unit 1: Strategy operationalisation: setting the strategic objectives
Representing strategy in operational terms.
Articulating the implementation path from current to future strategic positions.
Unit 2: Unpacking the ‘how’ of strategy implementation: the business model framework
Describing business models using frameworks like the Cambridge business model canvas.
Understanding interactions within the business model to enable value creation.
Webinar: FT Strategy Session: Geopolitics.
Unit 3: From strategic objectives to action I: selecting and resourcing the right strategic initiatives
Addressing the complexity of project portfolio selection and budgeting.
Diagnosing organisational decision challenges and biases.
Applying methods to ensure portfolio alignment with strategic goals.
Unit 4: From strategic objectives to action II: translating, cascading and aligning strategy to operations
Identifying failure points in cascading strategic objectives.
Aligning metrics, tasks, and targets during strategy cascading.
Applying tools for effective alignment in strategy implementation.
