The Business of Entertainment, Media, and Sports

Harvard Business School

General Management

Application Deadline Approaching

Last date to apply: May 7, 2027 · Program starts on June 9, 2027

About Programme

Few industries have been more impacted by emerging digital technology than entertainment. Some businesses capitalize and thrive. Others fail to adapt and fall behind.

The Business of Entertainment, Media, and Sports explores how digital technology has transformed the industry, and equips participants with powerful new approaches for driving revenue and successful strategies across film, television, publishing, music, and sports. Participants leave with fresh insights and a game plan for success in this dynamic industry.

Programme Content

Balance risks and rewards while launching multiple projects

Execute marketing strategies amidst evolving industry dynamics

Allocate resources strategically across your portfolio

Analyze approaches for acquiring, developing, and managing creative talent

Anticipate the impact of technological change and exploit disruptive opportunities

Measure threats to revenue models and capitalize on new distribution channels

Assess the impact of star-driven, revenue-sharing models

Build new relationships with industry peers, gaining insights into different approaches

Programme Audience

Talent in the entertainment sector

Agents, managers, and other talent representatives

Senior or mid-level executives in business development, marketing, and strategic planning, who work for a creative enterprise

Brand managers, promoters, investors, and others who are active in the entertainment industry

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Contact us for the further details

Speak with an Advisor

Pedagogy (case method, experiential learning, coaching, simulations)
Programme Objective
Contact Person Details
Testimonials
Programme Benefits

Prashansa Uttam

Programme Advisor

+91 9403890085[email protected]Mon – Fri, 9am – 5pm IST

Harvard Business School

Executive Education Office

https://www.hbs.edu

Boston, USA

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