Columbia Business School

The Business of AI: Shaping the Future of Business with Generative AI

Columbia Business School

Strategy & Innovation

About Programme

The business world teeters on the brink of a seismic shift, with Artificial Intelligence (AI) at its epicenter. Generative AI stands as a colossal wave reshaping the landscape of business. This transformative force does not just alter existing processes; it creates new ones and renders others obsolete. Across diverse industries, AI heralds a future replete with unprecedented opportunities and formidable challenges.

As the AI revolution gains momentum, a dichotomy emerges: those equipped to harness this power will thrive, while the unprepared risk obsolescence. This technological shift is not just about survival; it is about seizing a momentous opportunity to redefine the business paradigm. To navigate this complex terrain, business leaders and managers must master AI’s intricate vocabulary, arm themselves with the necessary tools, and fortify their organizations against the unique pressures this new era demands.

Our new "The Business of AI: Shaping the Future of Business with Generative AI" program was meticulously designed to empower senior leaders to conquer this AI frontier. This comprehensive program demystifies AI, providing insights into the latest technologies, both established and emerging. Participants gain access to the avant-garde research spearheaded by Columbia's Center for Advanced Technologies and Human Performance , coupled with perspectives from distinguished faculty across various business disciplines (Management, Engineering, Neuroscience, Marketing, Finance, Risk Management, and many more).

Embracing New York’s dynamic tech ecosystem, the program integrates real-world insights through company visits and panels with AI vanguard. By learning directly from those at the cutting edge of AI’s evolution, this program goes beyond education, guiding participants to the vanguard of the digital future.

of Fortune 500 businesses expect AI to increase productivity [1]
64%
of business owners are concerned and uncertain about the integration of AI in their operations [2]
76%
annually, generative AI could add to the global economy [3]
$4.4 trillion

[1] Forbes [2] Forbes [3] McKinsey

Programme Content

Day One

The Foundation of AI in Business

Day One

Laying the groundwork for understanding AI's role in the business landscape, participants will embark on an exploratory journey from the origins of AI to the cutting-edge advancements in Generative AI and Large Language Models (LLMs). This day focuses on comprehending the AI business environment, identifying key players, trends, and how these elements intertwine with organizational strategies.

Day One

Participants will:

Day One
Grasp the evolution from basic AI concepts to Advanced Generative Intelligence
Day One
Identify and analyze key players and trends in the AI business landscape
Day One
Understand the impact of AI on job dynamics, innovation, and biases within industries
Day One
Gain insights into the practical applications and challenges of generative AI in business
Day One

Day Two

Decision-Making and Integration of AI

Day Two

Delve into practical applications, focusing on the utilization of generative AI for informed decision-making and strategizing its integration within organizational structures. Participants engage in group activities to apply AI tools in business scenarios and learn about aligning organizational resources and structures for AI adoption.

Day Two

Participants will:

Day Two
Employ generative AI for effective business decision-making
Day Two
Develop strategies for AI integration, including data architecture and resource allocation
Day Two
Understand the needs and hurdles emanating from bias control and data accuracy in AI applications
Day Two
Analyze and assess organizational decisions influenced by AI (i.e., pitfalls, challenges, organizational strategies, and successful use-cases)
Day Three

Personal Application and Industry Insights

Day Three

Tailored to the individual and organizational application of generative AI, on the third day, participants receive personalized guidance from experts and visit leading AI companies, offering a unique perspective on real-world AI implementation and innovation.

Day Three

Participants will:

Day Three
Apply AI concepts and tools to their specific organizational contexts
Day Three
Gain firsthand experience of AI implementation in leading companies
Day Three
Understand diverse AI applications across various industries and functions
Day Three
Foster connections with AI pioneers and industry leaders
Day Four

Digital Transformation and Ethical Considerations

Day Four

Focusing on the broader implications of AI in business, the final day emphasizes digital transformation, ethical considerations, governance and regulatory implications, international geo-politics in AI management, and future trends. Participants will engage with an expert panel, gaining insights into the latest AI research and its potential impact on various business sectors.

Day Four

Participants will:

Day Four
Develop a framework for digital transformation towards AI readiness (i.e., an organization's framework and scorecard for AI implementation)
Day Four
Understand and address the ethical dimensions of AI, including bias and privacy concerns
Day Four
Gain insights from AI research leaders across multiple disciplines
Day Four
Prepare for future trends and applications of generative AI in business
Day Four
Learn how to obtain knowledge on AI progressions as the field matures
Day Four
Understand the global impact of AI across countries, and the likely regulatory and geo-political influence of the business offerings

Programme Audience

Mid- to senior-level professionals who want to understand how generative AI will affect their business and gain the insights and leadership skills needed to advance organizational change
Consultants and technical experts who need to hone skills related to AI transformation
Senior (C-suite) executives who are spearheading organizations set to embark on the adoption of AI

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Speak with an Advisor

  1. Pedagogy (case method, experiential learning, coaching, simulations)
  2. Programme Objective
  3. Testimonials
  4. Programme Benefits

Prashansa Uttam

Programme Advisor

+91 9403890085[email protected]Mon – Fri, 9am – 5pm IST

Columbia Business School

Executive Education Office

Orlando Fiallo
+1 212-853-3701
https://academics.gsb.columbia.edu
New York, USA

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The Business of AI: Shaping the Future of Business with Generative AI | Columbia CBS