Take the Lead in AI Discover the AI tools that will transform your daily work
Vlerick Business School
Digital Transformation and AI
About Programme
#1
in Open Executive Education in the Benelux
501
former participants
When you integrate AI tools into your daily work, you can boost your productivity, enhance creativity and make smarter, data-driven decisions.
This programme is designed to help you unlock the potential of AI in your professional life – from improving efficiency, through to idea generation. Over six modules, you’ll explore real-life cases, develop practical skills – and have opportunities to experiment with AI tools that could transform the way you work.
Programme Content
This programme comprises six modules, each designed to give you tools and strategies to leverage AI in your daily work. Through a blend of self-paced learning and live online sessions, you won’t just learn about AI – you’ll begin to actively apply it.
Module 1:Enhance your productivity
Understand the core concepts and capabilities of AI
Explore how GenAI models generate content
Dive into current AI trends
Module 2:Master data skills
Use AI to generate, structure, summarise and analyse complex data sets
Create compelling data visualisations to communicate insights
Experiment with cutting-edge AI tools for advanced data analysis
Module 3: Become a creative champion
Use AI tools to generate ideas
Master techniques to refine and evaluate AI-generated concepts
Learn how to integrate AI into brainstorming and other creative processes
Module 4:Make better decisions
Explore how AI can help to assess business options and scenarios
Learn to use AI to make more informed, data-driven decisions
Discuss the ethical implications of using AI in decision making
Module 5: Redefine customer experience
Discover how AI can give customers a faster and more personalised service
Explore how AI can enhance different forms of customer engagement
Module 6: Agentic AI & the future
Analyse the key principles, applications, and limitations of Agentic AI.
Evaluate, select and implement Agentic AI to transform specific workflows.
Apply futures studies techniques to forecast emerging trends and societal impacts of AI.
Programme Audience
Professionals, consultants and entrepreneurs with at least three years’ experience in any function or industry
Individuals who are keen to use GenAI tools and develop techniques to boost productivity
Forward-thinking professionals who want to master cutting-edge technology to stay competitive
Programme Benefits
Identify and evaluate opportunities to integrate AI into your work and learn how to interact with AI systems
Experiment with digital assistant GenAI tools that boost productivity and creativity
Discover how to automate routine tasks – while enhancing key business processes like ideation, communication, decision-making and customer support
Critically evaluate the quality, reliability and ethical aspects of GenAI outputs
Learn from practitioners and real-life cases – and identify opportunities to apply AI in your own work environment
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