Systematic Innovation of Products, Processes, and Services
MIT Sloan School of Management
Digital Business & IT
+3
About Programme
Why attend Systematic Innovation of Products, Processes, and Services?
This five-day program explores the process of systematic innovation in product development, business processes, and service design—with a special focus on the end-to-end design and development process. Systematic Innovation of Products, Processes, and Services introduces a structured approach to design and customer analysis processes that draws on important trends essential to successful innovation today: the digitization of all business processes, the blending of product and service into integrated solutions, considerations around environmental sustainability, and the use of globally distributed teams.
As a participant, you will learn how to lead these innovation processes in a fluid world where the best-made assumptions can, and often do, change midstream. You will also have an opportunity to discuss and apply these frameworks to your own experiences. The course will help executives become systematic about innovation and create value for their organizations and customers in globally connected markets.
Innovating with GenAI
We have all explored how to use generative artificial intelligence (GenAI) tools such as large language models and diffusion models for workplace productivity tasks. We have learned that tools (including ChatGPT and others) are remarkably good at writing text and working with documents. However most of us have not yet explored how to use these tools for innovation tasks such as finding customer needs, market segmentation, brainstorming solutions, and prototyping.
In this program, participants learn some of the tips and tricks which will allow them to use GenAI tools effectively for exploration and creativity. Participants will apply what they learn to innovate customer experiences and business processes.
Course Topics
Programme Content
Day 1
8:00 AM – 9:00 AM
Registration and Breakfast
9:00 AM – 10:45 AM
Introduction to Systemic Innovation (w/ break)
10:45 AM – 12:30 PM
Design Thinking Skills
12:30 PM – 1:30 PM
Lunch
1:30 PM – 5:00 PM
Creating and Capturing Value from Innovation (w/ break)
5:00 PM – 6:00 PM
Networking Reception
Day 2
8:00 AM – 8:30 AM
Breakfast
8:30 AM – 9:00 AM
Learning Synthesis
9:00 AM – 12:30 PM
Agile Product Development (w/ break)
12:30 PM – 2:00 PM
Group Photo and Lunch
2:00 PM – 5:15 PM
Platform Strategy (w/ break)
Day 3
8:00 AM – 8:30 AM
Breakfast
8:30 AM – 9:00 AM
Learning Synthesis
9:00 AM – 10:45 AM
Applied Creativity (w/ break)
10:45 AM – 12:30 PM
Customer Needs Analysis
12:30 PM – 1:30 PM
Lunch
1:30 PM – 3:15 PM
MIT Innovation Walking Lecture (w/ break)
3:15 PM – 4:45 PM
Systematic Innovation at Leviton
Day 4
8:00 AM – 8:30 AM
Breakfast
8:30 AM – 9:00 AM
Learning Synthesis
9:00 AM – 12:30 PM
Innovating Products and Services with GenAI (w/ break)
12:30 PM – 1:15 PM
Lunch
1:15 PM – 3:15 PM
Design for Sustainability (w/ break)
3:15 PM – 4:45 PM
User Experience Design
4:45 PM – 5:30 PM
Break
5:30 PM – 8:00 PM
Reception and Dinner
Day 5
8:15 AM – 9:00 AM
Breakfast
9:00 AM – 12:30 PM
Managing Complex Projects (w/ break)
12:30 PM – 1:30 PM
Lunch
1:30 PM – 3:15 PM
Innovation Leadership
3:15 PM – 4:30 PM
Program Conclusion
Programme Objective
The concepts and frameworks covered in this program will enable participants to understand:
Why the process of innovation can be systematic—structured, reliable, and repeatable
When it makes sense for entrepreneurial firms to compete directly with established firms
How to evaluate market opportunities and identify customer needs in a systematic way
What actions you must take to capture some of the value you create with new products and services
How to structure an effective concept development process
How design iterations, project milestones, and reviews can be used to manage a staged or spiral process
How products and processes can be designed for environmental sustainability
How design of services differs from new product development
Some of the tips and tricks which will allow them to use GenAI tools effectively for exploration and creativity
What is the impact of Generation Y employees on the creative process
Upon successful completion of your course, you will earn a certificate of completion from the MIT Sloan School of Management. This course may also count toward MIT Sloan Executive Certificate requirements.
Programme Audience
Systematic Innovation of Products, Processes, and Services is for people whose jobs are to create new products, new business processes, and new services, including, but not limited to:
VP of Product and Service Management
Business Development Manager
Director of Technology
Director of Process Engineering
Design Director
Development Manager
Director of Product and Service Marketing
Development Engineering Manager
Director of Product Engineering
Innovation Manager
Engineering Manager
Director of Industrial Design
Director of Product and Service Development
Director of Process Quality
VP of Product Planning
The program is suitable for individuals, for teams of two or three, or for a complete program or service development team. Learn about our Team Discount .
"What stood out most was how usable everything was. The concepts and tools weren’t academic exercises; they were immediately applicable to real-world decisions: strategy design, competitive positioning, execution, and leadership alignment. The program delivers both rigor and practicality in a way that’s rare, and the overall experience is truly second to none."
"The blend of cutting-edge frameworks real-world applications and collaborative exercises has profoundly influenced my approach to innovation. It’s not just about theoretical knowledge this course equips you with practical tools that you can immediately implement in your professional life."
"With the leadership of Steven Eppinger and his team this was a great moment to learn and think about how can I develop better products, services and improve processes. All the details of the course are designed to enjoy the best in one week as possible. Deep insights, great networking and an incredible staff team who take care about all details for a perfect experience."
Programme Benefits
Frameworks
The course content covers agile development methods, design thinking, customer needs analysis, platform fundamentals and implications, design for environmental sustainability, design structure matrix (DSM) method, product management and leadership, and more
Innovation
You will learn why the process of innovation can be systematic—structured, reliable, and repeatable
Capture Value
You will understand what actions you must take to capture some of the value you create with new products and services
Certificate
Earn a certificate of course completion from the MIT Sloan School of Management
Testimonials
"The course gives me a holistic view of how to apply the processes and procedure of a new system:- - By divide the the system to sub-systems. - Utilize AI tools effectively. - Make the UIUX intuitive. - Agile Methodology"
Mohammad A
"MIT Sloan Executive Educations Systematic Inovation program was one of the most valuable learning experiences Ive had. The cohort itself was truly global, leaders from a wide range of industries and countries. The discussions were richer because participants brought real, hard-earned perspectives from the field, and every module benefited from the collective experience in the room. The professors were exceptional: deeply knowledgeable, highly engaging, and genuinely enthusiastic about teaching. They didnt just present frameworks, they stress tested them with real examples, encouraged debate, and pushed us to think more clearly and strategically. The guest speakers matched that energy and brought a level of practical insight that connected the material directly to whats happening in organizations and markets right now. What stood out most was how usable everything was. The concepts and tools werent academic exercises; they were immediately applicable to real-world decisions: strategy design, competitive positioning, execution, and leadership alignment. The program delivers both rigor and practicality in a way thats rare, and the overall experience is truly second to none."
Michael T
"It was a great outing and awesome delight to sit under the tutelage of Prof Steven Eppinger and walk in the innovation space. The program drive was splendid and friendship integrated accross race and color. There was value for money and i recommend this program for anyone who desires a deep dive in the innovation horizon."
Okechukwu J
"The Systematic Innovation of Products ,Processes, and Services course exceeded my expectations. The blend of cutting-edge frameworks real-world applications and collaborative exercises has profoundly influenced my approach to innovation. Its not just about theoretical knowledge this course equips you with practical tools that you can immediately implement in your professional life. Thank you, MIT, for this incredible learning experience."
Khalid A
"Despite being for a single week only, the knowledge is deeply shared throughout 'easy to understand' frameworks and methods and I feel able to implement in my daily work routine as soon as I receive the certification. This was a lifetime accomplishment from y end and I thank it to the professor and the staff that made this experience one of the best ever!"
Thiago A
"With the leadership of Steven D. Eppinger and his team this was a great moment to laern and think about how can I develop better products, services and improve processes. All the details of the course are designed to enjoy the best in one week as possible. Deep insights, great networking and an incredible staff team who take care about all details for a perfect experience."
Washington B
"Great course with very good selected candidates but I believe it could be more impactful if we make it more focused on the innovation"
Osamah A
"comprehensive five-day program designed to impart the knowledge and skills necessary to drive innovation, spanning traditional methodologies to the latest cutting-edge techniques. With esteemed professors and lecturers, a diverse cohort of international peers, and an environment conducive to focused learning, this program delivers an unparalleled, five-star educational experience."
