HEC Paris

Sustainable transition management

HEC Paris

Management & Strategy

About Programme

The multiple economic, environmental, and social challenges we are currently facing means that companies need to rethink their strategy, their business model, and their relationship with society.The transition to a sustainable and responsible approach to business is more than just an imperative. It is an opportunity, which enables organizations to create new forms of competitive advantage, to invent new business models, to control their risks, to stimulate innovation, and to develop more inclusive management styles.Everyone, at his or her level of the organization, has an important role to play.The objective of the Sustainable Transition Management program is to help managers and executives drive the sustainable transition of their company, and thereby define and implement an harmonious approach to strategy, which focuses on economic performance and takes into account the major challenges of today and tomorrow.

Programme Content

Module 1: STM ESSENTIALS
The Earth-Human System (Our planet’s history)
A systemic analysis of the Earth-Human system (The planetary boundaries and the Doughnut economy, The UN SDGs)
Anthropological Impacts
A Prospective Outlook
A new paradigm
Module 2: SUSTAINABLE STRATEGY
Planetary Boundaries, Megatrends and Societal Grand Challenges
Rethinking Strategy Analysis (Adjusting the “Five Forces Model”)
Retooling Business and Corporate Level Strategies
Redefining Strategy (Stakeholder salience, Stakeholder Engagement and Materiality, Measuring Stakeholder Value)
Strategy for Purpose (What corporate purpose is and why it matters, Build a purpose-based culture)
Module 3: SUSTAINABLE FINANCE
Understanding the rising expectations of Sustainable Finance
Research: Putting the materiality framework at work from the perspective of a capital provider
Analysis: Taking account of ESG factors
Investment: Integrating ESG factors into decision making as an investor
Drawing consequences for companies
Module 4: SUSTAINABLE MARKETING
The drivers of “sustainable consumption” by consumers
Frameworks to develop sustainable products and services, with purpose
Sustainable brand strategy and brand portfolio
Sustainability in the BtoB relationships
Module 5: Operations
When are firms sustainable?
What are operations?
Measuring sustainability: ESG ratings, life cycle analysis and carbon footprint
Achieving sustainable operations
Circular economy
Decarbonization

Programme Objective

Deploy a sustainable transition approach
Identify, evaluate, and connect the opportunities and challenges presented to the organization to lead the transition
Revisite one's role and practice through new tools and operational methods

Pedagogy

The learning approach capitalizes on the best online content and activities, developed by the HEC Paris faculty, to ensure:

Flexible and self-paced learning: videos, including concepts, real-life case studies and testimonials, quizzes, questions for reflection, and articles.
Participation in an active learning community: virtual classes with HEC Professors and peer-to-peer exchanges on forums.

A workload of 6 to 8 hours per module. Throughout the modules, participants benefit from the support of the program team.Assessment Modalities: The program will conclude with a final assignment designed to assess participants’ understanding and application of key concepts.

Programme Audience

The program is aimed at a wide range of general and functional senior managers and executives.

Demonstrate 5 years of professional experience as an executive, leader, manager, etc.

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Speak with an Advisor

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Prashansa Uttam

Programme Advisor

+91 9403890085[email protected]Mon – Fri, 9am – 5pm IST

HEC Paris

Executive Education Office

Sandrine
+33 (0) 1 39 67 71 65
https://www.hec.edu
Jouy-en-Josas, France

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Sustainable transition management | HEC Paris