Strategy in the AI Age

Artificial intelligence is not just another technology wave—it is reshaping how firms create value, compete, and organize. While many organizations experiment with AI tools, far fewer understand how to translate these capabilities into sustainable strategic advantage.

The Strategy in the AI Age program examines the strategic implications of AI for firms, industries, and organizations. Participants will develop a rigorous understanding of where AI creates competitive advantage, how it alters industry structure, and what organizational changes are required to capture its potential. The program combines conceptual frameworks, real-world examples, and hands-on exercises to help leaders identify where AI creates value, how to capture it, and how to lead the organizational changes required to succeed.

The focus is not on tools, but on decisions: where to compete, how to win, and how to organize in an AI-driven environment. While we assume a basic understanding of AI, the program emphasizes practical application over technical instruction. Participants will have the opportunity to experiment directly with AI tools—including hands-on exercises such as “vibe coding”—to generate strategic insights and explore how these technologies can inform real-world decisions.

[1] McKinsey [2] Deloitte [3] Deloitte

“Most organizations are using AI tools, but very few have a coherent AI strategy. Our goal is to give leaders the frameworks and hands-on experience needed to turn AI from a set of experiments into a source of real competitive advantage.”

Revisit the fundamentals of strategy through the lens of AI. Examine how AI differs from prior waves of digital transformation and why it changes the logic of value creation, competition, and advantage.

Explore the strategic choices organizations face, including where to transform, where to adapt, and where to hold. Analyze how AI reshapes value chains and business models and how value shifts across industries as a result.

Examine how competitive advantage evolves in an AI-influenced environment. Assess the role of platforms, ecosystems, and new entrants as you evaluate how to position your organization through build, buy, or partner decisions.

Evaluate how decision-making, structure, and governance need to evolve to support AI-enabled performance at scale.

Focus on the human side of AI adoption. Analyze how roles, skills, and collaboration are evolving and how leaders can build trust, align incentives, and support adoption across the organization.

Apply key concepts to define a clear strategic direction. Develop an AI strategy tailored to your organization and experiment with AI tools to generate insights and inform real-world decisions.

This program is designed for senior leaders responsible for strategic decision-making in an environment where AI is reshaping how firms compete, create value, and organize. It is intended for those who are not just exploring AI, but also determining where it matters and how it should influence the business's direction.

Participants are typically accountable for enterprise or business unit strategy, major investment decisions, or transformation initiatives. While roles and industries vary, they share a common challenge: translating the potential of AI into clear strategic choices and organizational action. Participants typically include:

Participants should have a foundational understanding of AI concepts, but do not need a technical background. The program is designed for decision-makers, not developers. This program is not intended for those seeking technical training in AI tools or coding.