Cambridge Judge Business School

Strategy in Finance

Cambridge Judge Business School

Finance

About Programme

In today’s complex business environment, competitive advantage is built by combining strategic vision with financial expertise. The Strategy in Finance programme equips executives with the tools to make high-impact decisions that drive sustainable growth and create long-term value.

Led by Professor Khaled Soufani and Professor Davide Sola, this programme bridges the gap between strategic planning and financial execution. Participants will learn to translate strategic insights into actionable capital allocation decisions, aligning financial strategies with business goals.

A standout feature of the programme is SIA (Strategy in Action), the first AI-powered strategic Co-Pilot. Through hands-on group sessions, participants will leverage this cutting-edge platform to enhance decision-making and prepare for leadership in today’s dynamic business landscape.

Here’s how the programme can benefit both you, and your organisation.

Programme Content

Module 1: The corporate purpose

The modern corporation: purpose, governance and stakeholder management.
The critical interplay between strategy and finance in value creation.
Introduction to the Strategy-Finance Framework.
First team exercise: C-suite simulation analyse company fundamentals.

Module 2: Financial health assessment

Comprehensive P&L and balance sheet analysis.
ROIC methodology and key performance drivers.
Product profitability analysis and unit economics.
Team case work: acting as the C-suite, teams apply the learnings to diagnose financial performance challenges in their assigned industry case study.

Module 3: Defining winning ambition

Setting strategic objectives that create sustainable value.
Aligning organisational capabilities with market opportunities using the Balanced Scorecard framework.
Framework for quantifying strategic ambition and translating it across financial, customer, internal process, and learning and growth perspectives.
Team case work: C-suite teams define their company’s winning ambition with SIA.

Module 4: Competitive landscape analysis

Industry structure and competitive dynamics assessment.
Market sizing and opportunity prioritisation.
Threat identification and quantification.
Team case work: C-suite teams work with rich, in-depth industry data to define the playing field and the related opportunities and threats using SIA.

Module 7: Funding strategy and capital structure

Optimising capital mix for strategic initiatives.
Funding approaches for different strategic scenarios.
Strategic deployment of capital across business units.
Team case work: C-suite teams finalise funding approaches with SIA’s scenario planning tools.

Module 5: Building strategic advantage

Assessing operational capabilities and the ‘right to win’.
Strategic choice frameworks and decision processes.
Priority setting and strategic focus.
Team case work: C-suite teams determine strategic priorities using SIA’s decision frameworks.

Module 8: Integration and action planning

Developing integrated strategic and financial plans.
Implementation frameworks and governance.
Action planning for immediate application in participants’ organisations.

Module 6: Capital requirements & funding strategy

Translating strategy into resource requirements.
Capital allocation frameworks for maximising returns.
Financial impact modelling and KPI projection.
Team case work: C-suite teams model capital allocation strategies with SIA’s financial analytics tools.

Module 9: Team presentations

Teams present comprehensive strategic and financial plans.
Panel of experts feedback.

Programme Audience

Executives seeking to strengthen the connection between strategy and finance.
Technical executives (finance, accounting, engineering, marketing, technology) transitioning to broader leadership roles.
Founders and leadership teams of high-growth organisations facing complex resource allocation decisions.
Operating partners in private equity firms and board members responsible for evaluating strategic and financial plans.

Programme Benefits

Benefits for you
Develop a comprehensive strategic-financial toolkit for executive decision-making.
Learn frameworks to connect strategic choices with financial outcomes.
Gain practical approaches to optimise capital allocation and funding strategies.
Leverage SIA (Strategy in Action), an innovative AI-powered strategic planning tool.
Work on data-rich industry case studies to refine your insights and skills.
Enhance your understanding of C-suite decision-making dynamics through team simulations.
Build a peer network of senior executives from diverse industries.
Benefits for your organisation
Enhanced Strategic Decision-Making: Equip senior leaders with the ability to align financial strategies with organisational goals, driving sustainable growth and value creation.
Improved Capital Allocation: Gain practical frameworks to optimise resource allocation, funding strategies, and investment decisions for maximum organisational impact.
Future-Ready Leadership: Leverage cutting-edge tools like the SIA AI-powered strategic Co-Pilot to foster innovation and prepare your leadership team for navigating complex business challenges.

Testimonials

"This programme empowers senior executives with a powerful strategic-financial toolkit to drive impactful decisions. From connecting strategic choices to financial outcomes and optimising capital allocation, to leveraging the immersive Strategy in Action simulation and real-world, data-rich case studies, participants will gain the skills and insights to lead with confidence and deliver lasting value."

Khaled Soufani

Academic Programme Director

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Contact us for the further details

Speak with an Advisor

  1. Pedagogy (case method, experiential learning, coaching, simulations)
  2. Programme Objective

Prashansa Uttam

Programme Advisor

+91 9403890085[email protected]Mon – Fri, 9am – 5pm IST

Cambridge Judge Business School

Executive Education Office

Adriana Baciu
+44 (0)7759 130560
https://www.jbs.cam.ac.uk
Cambridge, UK

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Strategy in Finance | Cambridge Judge Business School