Strategy & Business Model Transformation Certificate

This professional certificate is designed for all those who hold responsibilities within companies: managers with proven professional experience, already having or acceding to business steering responsibilities at the level of a company or a profit centre at strategic and operational level.

You will:

This certificate covers a range of topics essential for effective business strategy. The course emphasizes the importance of value propositions and structuring business models, particularly in the context of the digital revolution. You will explore corporate strategy by analyzing portfolios of business units to determine investments and divestments, and understanding the value impact of corporate parents.

SESSION 1

STRATEGIC CHOICES: BUSINESS STRATEGY #1

- Understand the interest and limits of pursuing adjacencies. - Differentiate the two generic business strategies: cost leadership & differentiation. - Use Value Curves as a tool to develop a differentiation strategy. - Recognise ways in which a corporate parent can add or destroy values for its portfolio of business units.

SESSION 2

STRATEGIC CHOICES: BUSINESS STRATEGY #2: BUSINESS MODELS

- Build strong, articulate value propositions - Understand the challenges of value delivery - Build the organisation value equation - Structure the business model canvas - Discuss how the digital revolution is creating new kinds of business models and therefore new opportunities

SESSION 3

STRATEGIC CHOICES: CORPORATE STRATEGY

- Analyse a portfolio of business units and judge which to invest in and which to divest - Recognise ways in which a corporate parent can add or destroy values for its portfolio of business units.

SESSION 4

STRATEGIC MOVES

- Identify the appropriate choices between organic growth, M&A and strategic alliances. - Identify key success factors and challenges in the successful management of M&As. - Explore the concept of Ecosystems and how it can boost organisation results.

SESSION 5

STRATEGY IN ACTION

- Understand how the strategic process works. - Explain some of the challenges of managing strategy development, and how to tackle them. - Understand what is meant by deliberate and emergent strategy development. - Discuss the ideal strategic process.

SESSION 6

STRATEGIC CHOICES AND METHODS: PUTTING EVERYTHING TOGETHER

- Analyse strategic problems using strategic management analytical frameworks and concepts. - Build and communicate sound strategic recommendations.

Our Online Campus is a powerful and intuitive platform dedicated to our participants’ online learning journey. Shaped with some of the best institutions in the world, top-ranked by the Financial Times, it allows us to deliver a personalised, interactive and high-touch learning experience.

Studying online with EDHEC means:

Benefiting from the expertise of professors from the best business schools and universities around the world, such as ESMT Berlin, part of the FOME Alliance, as well as industry leaders Experiencing different e-learning methods, live with all participants and at your own pace, on your own time Having access to a wide range of pedagogical activities from videos and written resources to quizzes and instructional activities Using a unique mobile-first online platform available 24/7 to attend virtual classes, pass exams and discuss with classmates, professors, or the program support team