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In an age marked by systemic disruptions, accelerating technologies, and complex global interdependencies, the concept of strategy has undergone a fundamental transformation. Once based on predictability, stability, and incremental growth, traditional strategic planning models have become insufficient to navigate today's volatile, uncertain, complex, and ambiguous (VUCA) environment. The world is no longer unpredictable; it is rapidly reshaping itself through disruptive innovation, changing societal expectations, technological convergence, and climate emergencies. These forces interact in nonlinear ways, producing second-order effects and unintended consequences that demand a new kind of strategic intelligence.
Today's leaders are required to manage existing systems and constantly reimagine and reconfigure them. Static blueprints and long-range forecasts cannot cope with the real-time shifts in customer behaviour, policy regulations, data-driven automation, and ecological realities. Strategic thinking must evolve into an adaptive, integrative, and anticipatory capacity that bridges the known with the unknown, logic with intuition, and data with design.
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Prashansa Uttam
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Indian Institute of Management Jammu
Executive Education Office
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