Programme Content
Debunking Myths About Marketing and Product Marketing
Core Concepts in Marketing and Product Marketing
Understanding Customer Value
How Do Consumers Make Choices?
Essentials of STP: Segmentation, Targeting, and Positioning
4Ps of Marketing
Marketing Strategy: From Aspirations to Action
Mysticism around Product Management: Who Are Product Managers and What Do They Do?
Do We Really Need Product Managers?
Meaning of Product Management
Roles and Responsibilities of a Product Manager
What Does It Take to Become a Star Product Manager?
Product Management Process
6D Framework
Problem Space vs. Solution Space
Mechanics of User Research
DVA Framework for User Problems
Answering the 5 Whys in the Context of Product Discovery
Decoding the Jobs-To-Be-Done (JTBD) Framework
Creating User Personas
Fundamentals Around Minimum Viable Products
Introduction to Product Analytics
Product Analytics vs. Business Analytics
Types of Data a Company Can Capture
Different Types of Product Metrics
How to Choose the Right Metrics
Guided Sessions with Mentors (Group-Wise)
Building Product Roadmaps
Specifying Objectives and Key Results (OKRs)
Prioritization Essentials: RICE and KANO
Product Delivery Modalities
Grasping Product Architecture
Tech Stacks Basics
Understanding APIs
SQL Basics
Meaning of a Business Model
Key Elements of a Business Model
Types of Business Models
Business Model Canvas
What Is a GTM?
3C/4P Framework for Creating GTM
Getting the First 1,000 Users
Managing Product Launches
Keys to a Successful Product Launch
Meaning of Branding
Branding Frameworks for Product Managers
Creating Story Brands
Basics of AI and ML
AI Product Strategy
Generative AI
Creating Products using AI
Prompt Engineering
Workflow Automation
AI-powered Product Analytics
AI-driven case studies
Cracking PM Interviews
Handling Basic, Behavioural, Analytics and Tech Questions around Product Management in Interviews
