Strategic Marketing for Driving Growth

Assess how generative AI is affecting each stage of the marketing value chain

Develop a compelling value proposition and assess product-market fit

Manage your brand portfolio and build a digital ecosystem for your business

Navigate the rise of emerging technologies, particularly AI, and their implications for business

Determine strengths and weaknesses of competitors and substitutes

Evolve brands so that they continue to resonate with customers

Synchronize marketing activities across your organization to maximize value

Senior marketing executives and leadership that oversee large marketing budgets and are responsible for business growth

General managers and entrepreneurs from companies at any stage who are responsible for business growth, including related leaders such as heads of sales

Leaders in government and nonprofit organizations who seek more effective ways to further their missions