About Programme
Learn to create uncontested market space by redefining value, driving innovation, and unlocking new growth opportunities.
Business strategies primarily focus on outperforming competitors and capturing a larger market share. However, these strategies are becoming susceptible to increasing competition in a globalized world. The traditional approach fails to account for disruptive innovations because industry boundaries are becoming increasingly fragile. Consequently, many successful companies of yesteryear are struggling to maintain their dominance. Hence, in this complex business environment, companies are required to create a new market, also known as a Blue Ocean. The challenge for aspiring managers is to sense and seize new growth opportunities by looking beyond existing customers.
Pedagogy
A hands-on, application-oriented approach to mastering Blue Ocean Strategy frameworks.
Interactive Lectures & Frameworks
Engaging sessions covering core concepts of market creation and value innovation.
Case Study Analysis
In-depth exploration of real-world successes and failures in applying Blue Ocean Strategy.
Group Exercises & Practical Application
Apply tools like Strategy Canvas and ERRC grid to design new market opportunities.
Experience Sharing & Reflection
Collaborative discussions to connect frameworks with participants’ business contexts.
Programme Audience
Business Development Executives
Professionals focused on identifying and pursuing new growth opportunities in competitive markets.
Mid-Level Managers
Managers seeking to strengthen strategic thinking and apply innovation frameworks in their roles.
Senior Leaders
Executives driving transformation and aiming to create uncontested market space.
Entrepreneurs & Innovators
Individuals exploring new business opportunities through value innovation and differentiation.
Programme Benefits
A hands-on, application-oriented approach to mastering Blue Ocean Strategy frameworks.
Interactive Lectures & Frameworks
Engaging sessions covering core concepts of market creation and value innovation.
Case Study Analysis
In-depth exploration of real-world successes and failures in applying Blue Ocean Strategy.
Group Exercises & Practical Application
Apply tools like Strategy Canvas and ERRC grid to design new market opportunities.
Experience Sharing & Reflection
Collaborative discussions to connect frameworks with participants’ business contexts.
Other programs in this subject area you might find useful
Same topic, Similar duration - Broader exploration across all institutes
Contact us for the further details
Speak with an Advisor
- Programme Objective
- Contact Person Details
- Testimonials
- Brochure
Prashansa Uttam
Programme Advisor
XLRI - Xavier School of Management
Executive Education Office
NA
NA
NA
https://www.xlri.ac.in
Jamshedpur, India
Tell us about your program enquiry
Fill out the form below and our team will get back to you within 24 hours.
