Cambridge Judge Business School

Strategic Management: Creating and Sustaining Competitive Advantage

Cambridge Judge Business School

Strategy

About Programme

Technological disruptions. Shifting landscapes. Reset your existing strategic analysis through a critical evaluation of different competitive, technological and market scenarios.

Helping you redefine the strategic vision and direction of your organisation, Cambridge Judge’s Strategic Management programme positions your business for growth. You will explore cutting-edge thinking, skills and frameworks critical to surviving the challenges of increased competition, globalisation and new technologies. Develop a strong market orientation, navigating new platform strategies, generating value for your customers, and working across business ecosystems.

Expand your knowledge and develop the skills essential to successful strategy formulation and implementation.

Programme Content

Module 1: What is strategy?

Define what strategy is.
Understand why establishing strategic objectives is essential for success.
Improve your organisation’s competitive advantage through strategic positioning.

Module 2: Growth strategies

Achieve competitive advantage through differentiation, growth and mergers and acquisitions.
Identify how to offer unique value to customers through system-level differentiation strategies.
Set growth targets for your organisation.
Evaluate buyer and seller motives in mergers and acquisitions.

Module 3: Blue Ocean strategies and ecosystems

Create a leap in value for you and your customers.
Redefine your business using blue ocean strategies to challenge assumptions and cross boundaries.
Recognise the impact of incumbents’ and new entrants’ perspective in creating and sustaining business ecosystems.
Map and re-configure business ecosystems to offer more competitive value propositions.

Module 4: Network effects

Explore the challenges of asymmetric, platform-based competition.
Understand what to do when competition leads you into uncharted waters.
Analyse the impact and sources of network effects.
Adjust your strategy to take the best position in an ecosystem.

Module 5: Strategic failure and balanced scorecards

Recognise the leadership behaviours that lead to strategic failure.
Learn how to translate your strategy into measurable parameters.
Understand how to communicate strategy across your organisation and build feedback loops into the strategic planning process.
Apply best practices to align your structure to your strategy.
Use a balanced scorecard to define and implement strategy and measure strategy execution.

Module 6: Change management and organisational development

Explore how to translate competitive advantage into a value chain.
Examine how your organisation is structured to deliver customer value.
Identify how activities within your business align to your strategic objectives.
Understand the importance of an overall strategic change approach when implementing strategy.

Programme Audience

We welcome participants from a wide array of organisations including for-profit, not-for-profit and government, multinational PLCs, small and medium-sized enterprises and startups. This programme is for you if:

you are a business leader or executive of a major corporation looking to enhance strategic thinking and implementation or (re)define strategic direction
you are a business owner or senior leader looking to find new ways to improve customer value and achieve competitive advantage
you are an entrepreneur or startup founder who wants to establish strong strategic positioning

Programme Benefits

Benefits for you
Learn to tell good strategy from bad and improve your strategic decision making.
Develop strategies to create and maintain competitive advantage.
Understand the key tools and techniques of strategic analysis.
Collaborate with leading faculty of the University of Cambridge.
Become part of an international and ambitious peer support network.
Receive a digital attendance certificate from Cambridge Judge Business School Executive Education.
Benefits for your organisation
Enhance your organisation’s strategic vision and recalibrate for growth.
Streamline your strategy formulation and implementation.
Cascade practical tools and exercises to your team post-programme.
Achieve a sustainable competitive advantage in business ecosystems.

Testimonials

"Fantastic programme. The preparations that went into the programme were clearly evident. Excellent speakers and very interactive. I thought the course was first class and I thoroughly enjoyed it. I learned a lot and I now have an awareness to expand the way I think about strategy. I wanted to increase my strategic management capabilities and knowledge and the course definitely accomplished this. I also highly value the certificate achieved, which benefits future career progression."

Tim Bearpark

Vice President Partnerships Cerba Research

"The academic experts challenged my way of thinking about strategy and how it applies to a global business like Microsoft. It was hands down the best programme I have attended. It articulated the theory whilst offering me examples of practical application."

Rachel Howard

Senior Business Manager Microsoft

Testimonial Source

Other programs in this subject area you might find useful

Same topic, Similar duration - Broader exploration across all institutes

Contact us for the further details

Speak with an Advisor

  1. Pedagogy (case method, experiential learning, coaching, simulations)
  2. Programme Objective
  3. Brochure

Prashansa Uttam

Programme Advisor

+91 9403890085[email protected]Mon – Fri, 9am – 5pm IST

Cambridge Judge Business School

Executive Education Office

Olly Stephens
+44 (0)7523 266920
[email protected]
https://www.jbs.cam.ac.uk
Cambridge, UK

Tell us about your program enquiry

Fill out the form below and our team will get back to you within 24 hours.

Strategic Management: Creating and Sustaining Competitive Advantage | Cambridge Judge Business School