Strategic Legacy Management: Using History to Create Business Value

All organisations carry a legacy. Young or old, they are what they are because of the road they have travelled and the experiences they’ve amassed. In India, thousands of organisations are more than thirty years old, with many over fifty or even a hundred years old. Yet, most do not actively engage with their heritage. They don’t have an archive or a systematic documentation of their past, let alone practices that enable them to leverage their legacy as a strategic resource. This is unfortunate, since an organisation’s legacy can provide significant business and organisational advantages. Organisations of all kinds can use their legacy as a strategic asset, as it is where their uniqueness lies, setting them apart from the competition.

This programme is designed to address the unmet need of systematic business and institutional legacy management. It aims at harnessing the power of an organisation’s past to enhance brand value, strengthen employee connects and manage transitions and risks in an ever-changing world. Participants will be exposed to frameworks and practices for documenting, disseminating and transforming organisational legacies into valuable assets that unlock new potential for growth.

Module 1: The Business Value of Legacy

Module 2: Building and Working with Archives

Module 3: Putting it into Practice: Different Strokes for Different Folks

Beyond the Classroom

Visit to Gandhi Ashram

Tour of the IIMA Archives

Walk through the iconic Louis Kahn IIMA Campus

Heritage dining at the House of MG

The programme features interactive lectures and presentations, complemented by immersive field visits, all led by experienced faculty. The programme will also include lectures by industry experts from India and Sweden.