Strategic Legacy Management: Using History to Create Business Value

All organisations carry a legacy. Young or old, they are what they are because of the road they have travelled and the experiences theyve amassed. In India, thousands of organisations are more than thirty years old, with many over fifty or even a hundred years old. Yet, most do not actively engage with their heritage. They dont have an archive or a systematic documentation of their past, let alone practices that enable them to leverage their legacy as a strategic resource. This is unfortunate, since an organisations legacy can provide significant business and organisational advantages. Organisations of all kinds can use their legacy as a strategic asset, as it is where their uniqueness lies, setting them apart from the competition.This programme is designed to address the unmet need of systematic business and institutional legacy management. It aims at harnessing the power of an organisations past to enhance brand value, strengthen employee connects and manage transitions and risks in an ever-changing world. Participants will be exposed to frameworks and practices for documenting, disseminating and transforming organisational legacies into valuable assets that unlock new potential for growth.

Module 1: The Business Value of LegacyUsing history as a lens for leadershipHistory marketing and brand buildingConnecting with internal and external stakeholdersStorytelling and effective communicationSocial media strategyModule 2: Building and Working with ArchivesUnderstanding and curating historical materialPhysical and digital archives managementKnowledge managementOral history techniquesModule 3: Putting it into Practice: Different Strokes for Different FolksFamily historyCorporate historyInstitutional historyBeyond the ClassroomVisit to Gandhi AshramTour of the IIMA ArchivesWalk through the iconic Louis Kahn IIMA CampusHeritage dining at the House of MG

Enable firms and institutions to preserve and nurture their legacies.Create and promote the value of having archives within organisations as vital resources.Leverage organisational legacies effectively for both internal and external stakeholders.Utilise history marketing as a powerful tool for marketing and communicationsUse organisational history as a catalyst for understanding the present and making more informed decisions for the future.

The programme features interactive lectures and presentations, complemented by immersive field visits, all led by experienced faculty. The programme will also include lectures by industry experts from India and Sweden.