About Programme
To be successful in highly competitive, uncertain, and complex business environments, managers must be able to identify competitive threats, assess the economic costs and benefits associated with strategic options, and evaluate the impact of various options on short-term and long-term profits. Managers rely on these assessments to select a course of action that will yield valuable competitive advantage for an organization. This course leads you through a comprehensive journey to establish key economics and strategy principles that will assist you in translating managerial economic analyses into competitive strategic tools. By the end of the course, you will have developed an analytical framework for making and understanding key strategic decisions at an organization.
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Prashansa Uttam
Programme Advisor
Michigan Ross School of Business
Executive Education Office
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