“Storytelling” is the language our human brains use to make sense of the world as stories speak to the heart. Stories enable people to give meaning to their existence, pass on knowledge, change behavior, and understand their history and future. Our brains simultaneously activate up to seven areas at once while listening to stories. The brain’s image processing zone works 60,000 times faster than the language processing zone during storytelling sessions. Since stories are how people naturally communicate, it makes stories a powerful and effective means of connecting, persuading, influencing, and leading people.
Programme Content
This is a hands-on, practice-oriented course and hence designed as a workshop. This program will actively involve the students, who will learn the technique of storytelling by practicing multiple times, on each of the themes in the class. The program will cover the concepts of storytelling, elements and techniques of effective storytelling, and use of humor. With concepts and techniques understood, the program will focus on crafting stories to shape values, influence and persuade, tell stories on backgrounds of data, build rapport and overcome objections.
Programme Objective
The course is designed with the following specific objectives and learning outcomes:
To understand the various simple techniques of storytelling.
Practice the art of connection stories (forming bonds with listeners); influence stories (change opinions and overcome objections); Clarity Stories (past context, change and its impact, new behaviors needed, and future actions and success factors
To apply this practice in various business contexts and hone the art of developing stories to influence, persuade and change diverse stakeholders
Pedagogy
The pedagogy will include cases, videos, anecdote circles (group discussions designed to elicit stories from others, through skillful facilitation), and individual practice sessions in class that will hone the skills. The course does not intend to teach a case but will use short business cases across multiple domains. Students will practice linking a story to reinforce their decision.
Programme Audience
Who Should Attend Mid to Senior Managers who need to sharpen their personal effectiveness, influencing and persuading abilities and strengthen their leadership skills.
Programme Benefits
Business Storytelling enables professionals to develop the skills and strategies to transform dry professional messages into emotionally engaging, credibility-enhancing experiences that inspire meaning, belief, and action.
The special tools, techniques, and structures in this program will help participants bring the power of stories into their day-to-day business communication. They will enable the participants to connect, engage, and inspire, and ensure that everything they share has a lasting impression on their listeners. This course will be conducted in a workshop style and illustrate BY DOING, the various storytelling techniques to build this critical leadership capability.
As a participant of this Short Duration Programme, you will be able to enjoy some exclusive benefits other than the outcomes such as skills and knowledge enhancement and building specific competencies that can help shape your career growth.
Some of the exclusive benefits of attending this programme are listed below –
Receive Executive Education eNewsletters
Invitation to share articles to the EEP blog (subject to a shortlisting process)
Participate in EEP webinars on various topics
Invitation to curated events and programs by the EEP office
Program Certificate
Earn a certificate after the course completion. Certificates will be issued by the institute..
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