Programme Content
Businesses today operate in an international environment, with global markets, suppliers, alliances, and partnerships. The basic principles of management are universal, but they are often interpreted and applied differently around the world.
This program focuses on the strategic challenges faced by businesses operating in a Pan-Asian or global context. It combines the fundamentals of general management theory and practice from the United States with an Asian-Pacific perspective. The program is held in Singapore.
Below are just a few of the sessions you’ll attend as part of the program.
Cultural intelligence and global leadership
Managing global teams
Strategy and execution
Regulatory challenges
Strategic negotiations
Organizational design and behavior
Organizational identity and authenticity
Strategic marketing and services
New product market and brand extension
Market entry and channel strategy
Service design and operations
Brand management
Decommoditizing through branding
Internal brand alignment
Operations and supply chain integration
Supply chain management and strategy
