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This management development program, Social Listening for Organizations, is designed for professionals and leaders seeking to leverage social media data to gain actionable insights for strategic decision-making. Drawing upon the principles of Social Media Analytics (SoMA), the program will equip participants with the knowledge and practical skills to effectively monitor, analyse, and interpret online conversations. Participants will learn how to extract insights from unstructured data across various web resources, understand the rationale behind using data mining techniques (including Python programming) to guide strategies, and appreciate how social media analytics yields pertinent insights in today's market landscape. The program balances theoretical foundations with practical application, enabling participants to understand how to translate analytical concepts into practical insights about their product or brand, as a means of improving customer outreach and product development.
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Prashansa Uttam
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Indian Institute of Management Jammu
Executive Education Office
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