SME Excellence Professionalise and grow your SME business
Vlerick Business School
General Management / Strategy / Entrepreneurship
About Programme
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You’ve built a thriving business that’s running at full capacity. You’re both the driving force and the strategist of the company. You’re also keeping a tight rein on things at operational level. It's a lot to deal with. Do you dream of delegating work and making the business less dependent on you? Is it time to invest in management, people and systems so that your SME can keep growing and prospering? This 10-day, programme gives you the support and insights you need to take your business to the next level. With the help of Vlerick experts, peers and business coaches, you’ll develop a business plan that provides a bridge between strategy and daily practice – and that gives you solid foundations to further professionalise and grow your company.
Programme Content
This 10-day programme is structured around three pillars. The first is made up of management training with practice-oriented sessions where you apply management theory, models and tools to your own company. The second is an individual coaching programme by business coaches and experts. The third is access to the unique Vlerick learning network of fellow entrepreneurs and the wider Vlerick ecosystem for lifelong learning.
Then you’ll refine your personal vision for growing your business in a sustainable way.
There are two tracks to follow:
TRACK 1: MANAGEMENT EDUCATION
Understand why strategy is as important as daily operations
Assess your business model and begin to plan a winning strategy
Identify your growth phase and the challenges that come with it
Explore the capabilities you need to achieve sustainable growth
Visualise the process to translate your strategy into operational KPIs and actions – using tools including Strategy Mapping and Balanced Scorecard
Discover how to set up and develop a sales strategy, including performance metrics
Learn to proactively manage your sales pipeline by evaluating the resources and people you need to meet your targets
Become more customer centric and develop a unique value proposition
Identify technology that can add value to your business
Reflect on your leadership skills – and identify areas to improve
Learn to customise your approach to motivate your employees to perform better
Examine how to attract the ‘right’ employees to your organisation
Explore ways to keep talented employees on board – and coach them along the way
Learn to say yes to delegating responsibilities, as well as outsourcing tasks
Learn to interpret your financials and evaluate your company’s financial health
Understand the questions to ask financial advisors so you can improve financial reporting
TRACK 2: BUSINESS SUPPORT
Carry out a thorough analysis of your current business practices – including your own management performance
Draw up a strategic business plan that maps out your company’s future plans – and translates them into milestones, actions and objectives
Get expert, tailored advice from a unique panel of experienced business coaches and experts
Take part in three individual coaching sessions – and come away with a concrete business plan for your sme
Programme Audience
SME owners with at least 10 full-time employees, who want to professionalise their company’s management
Programme Benefits
Discover how to make the company less dependent on you by working on – instead of in – your company
Analyse your performance and make strategic choices for the future, with guidance from a panel of experts
Assess your organisation from a strategic perspective and identify your next growth phase
Put systems and processes in place to professionalise your business
After graduating from this programme, you are entitled to join our alumni network. Visit the Vlerick Alumni website for more information
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