Programme Content
Strategy as Integrator: The need to understand firm as a comprehensive unit
Vision, Mission, and Strategy
Crafting a Business Plan
Understanding and Evaluation of Strategic Options
Differentiation vs Low-Cost Value Propositions
Broad vs Focused Strategies
Understanding the Simulation Interface
Discussions on RD, Production, Marketing, Finance, HR, etc.
Competitor Analysis. Extracting data from published reports.
Competitive Positioning: First Mover vs Late Mover Adv. and Disadvantages
Strategic Positioning and Tradeoffs
Importance of using Proforma statements.
Understanding Balanced Scorecard for Performance Evaluation.
Financial and Strategic Metrics
Reflecting on personal and professional growth from the course
Introduction to Success Measures
Alternative Strategies, BCG Matrix
Transferability of skills and knowledge gained to realworld global business scenarios
Identifying areas for further development and creating action plans for future business endeavors
