Senior Management Programme (SMP) Batch -01 (in association with upGrad)

Introducing Senior Management Programme

The IIM Lucknow Senior Management Programme focuses on establishing a robust business foundation, encompassing the dynamics of the new economics and honing skills in marketing, strategic decision-making, and digital transformation.It equips participants to navigate the present business landscape through effective financial management, leading digital transformation in business, strategising operations management, and understanding strategic marketing and pricing. Furthermore, the senior management course prepares leaders for the future by delving into macroeconomics, decoding digital transformation and AI in businesses, understanding evolving business models, and cultivating strategic leadership and effectiveness.

World-Class Faculty & Industry Visionaries

Immerse yourself in wisdom from distinguished IIM Lucknow faculty and industry leaders, gaining diverse perspectives and practical insights.

Comprehensive Curriculum

Navigate strategic decision-making, financial analysis, and digital transformation with a cutting-edge curriculum designed for comprehensive mastery.

Executive Alumni Status

Elevate your career with exclusive networking opportunities and ongoing support from the prestigious IIM Lucknow alumni community.

Leadership Assessment & Coaching

Unfold your strengths and weaknesses with tailored coaching, fostering continuous improvement on your leadership path with the help of a leadership assessment framework that allows you to understand the style of leading the business correctly.

Dynamic Learning Experience & Campus Immersion

Join live virtual sessions, partake in interactive masterclasses, and soak in the vibrant IIM Lucknow campus atmosphere for an unparalleled learning journey.

Imarticus GameStudio Business Simulation

Fine-tune your strategic insight in a simulated business environment with key functional business areas viz. Finance, Operations, Marketing, HR to enhance decision-making skills crucial for real-world success.

Topics

Business Environment

Demand and Supply Dynamics

Cost Structure, Scale Economies and Learning Curve

Digital Platform Business

Sustaining Business in Competitive Markets

Topics

Financial Statements

Financial Reporting and Quality of Earnings

Financial Ratios

Topics

Strategy and Strategic Decisions

External Environment

Strategy for Competitive Advantage

Topics

Consumer Markets, Behaviour and CRM

Customer Segmentation, Engagement and Content Strategy

Market Segmentation, Targeting and Positioning

Topics

Financial Goal

Investment Analysis

Investment/Financial Decisions

Working capital management

Topics

Building Blocks

Strategic Role of MIS

Basic Enterprise Architecture

Cloud and New IT Architecture

IoT and Industry 4.0

Cyber Risk Management

Topics

Product Management and New Product Development

Brand Management

Marketing Tools

Services and Pricing

Topics

Operations Management

Competitive Advantage Through Operations

Designing Operations

Supply Chain Network

Topics

Short-Run Macroeconomic and Business Cycles

National Income (GDP), Inflation and Unemployment Dynamics

Monetary and Fiscal Policy, and Exchange Rate

Long Run Growth Drivers of the Economy: Population, Capital and Technology

Ease of Doing Business, Global Competitiveness, Growth and Next BRICs

Topics

Predictive Analytics: Overview, Process and Methodology

Business Application of ML and AI

Big Data Business Model

Topics

Matching Strategy with the Environment

Business Model Innovation

Disruptive Ecosystems

Creating a Winning Ecosystem

Topics

Leading Organisation

Art of Corporate Communication

Shaping Digital Transformation, and etc.

Sharpen your Business Acumen

Cultivate Strategic Thinking

Efficient in Decision Making

Transition from Manager to Leader

Leverage Technology for Problem Solving

Become Futuristic in Your Outlook