Senior Management Programme in Business Analytics (SMPBA)

Indian Institute of Management Calcutta

Analytics And Data Science Programmes

About Programme

The myths, promises, and realities surrounding business analytics need to be confronted and addressed by the senior management teams of organizations in today’s volatile business landscape. As the conventional differentiators of competitive advantage start vanishing fast, use of data driven intelligence has started emerging as the game changer. Understanding the emerging nature of competition, planning a roadmap for enhancing competitive capability, and visualizing the future of analytics-oriented competition have become a necessity for senior management in organizations.

Data-smart firms are developing new models of decision-making that exploit overwhelming amounts of data to make smart products and services for consumers. The potential to create value by data aggregation and analysis is huge, and firms leveraging analytics are at a vantage point in their competitive landscape. Newer sets of capabilities are required to bring the value of the data gathered from all the frontline processes.

The Senior Management Programme in Business Analytics (SMPBA) is an intensive, 8-month, multi-modular, programme. This programme is targeted towards senior managers who appreciate how analytics could unleash value for the firm and its consumers.

Programme Content

1The business value of data analyticsAssessing analytics readiness in your businessBuilding high-performance data science and analytics teamsCompeting with data and analyticsBuilding a data-driven organization2Statistics for Decision-makingApplying statistical thinking to business decision-makingUsing applied probability for managing uncertaintyInferring population insights through data samplingCapturing variable relationships with regression analysis3Data Preparation & Descriptive AnalyticsIdentifying data sources and filtering raw data for modellingExtracting, cleaning, analyzing outliers and reducing dimensionality in datasetsPerforming exploratory data analysis for empirical insight generationCreating effective data visualizations for decision supportDesigning experiments and preprocessing for business analysis and testingApplying causal inference to interpret observational dataInterpreting statistical summaries for business relevance4Predictive Analytics & Machine LearningApplying forecasting techniques for business planningUsing supervised learning and classification models in decision-makingApplying unsupervised learning and clustering to discover patternsConducting time series analysis for data-driven forecastingEnhancing decisions with supervised machine learning modelsLeveraging neural networks and deep learning for business intelligence5Prescriptive Analytics for Strategic DecisionsUsing simulation models to explore decision outcomesApplying decision analysis for individual and group choicesSolving complex problems using optimization modelsUnderstanding strategic behavior with game theory and network effects6Case studies of Applied Business Analytics Across FunctionsApplying people analytics for planning workforce productivity and effectivenessUsing marketing analytics to optimize customer engagement and ROILeveraging financial analytics for better forecasting and optimization decisionsImproving organizational process efficiencies through operations analyticsEnhancing supply chain performance with analytics-driven insights7GenAI and Agentic AI Applications in BusinessExploring the business impact of GenAI and agentic AI systemsUsing GenAI to enhance business analytics and storytellingGenerating and refining data visualizations with GenAI toolsDesigning agentic AI systems to support or automate business decisions

Alumni Benefits

LDP participants who complete the programme successfully become the Alumni of IIMC Executive Education, which currently has over 35,000 members.

LDP Alumni are given an email-id in the IIM Calcutta domain.

LDP Alumni can register in the IIM Calcutta Alumni portal either with this email-id or with their personal email-ids. The IIM Calcutta Alumni portal is a common platform for Alumni of all programmes of the Institute to interact with each other and stay connected with the Institute.

The Institute shares newsletters, important news and articles about the Institute and its activities, the achievements of the Institute's faculty, staff, students and alumni, upcoming events and programmes etc., on the portal.

Alumni can post their achievements, write about jobs or LIVE project opportunities for other alumni to see.

The IIM Calcutta alumni network can also be accessed on mobile phones through the mobile app.

Executive Education Alumni are entitled to a discount of 5% on the programme fee if they opt to do another LDP.

By using the different features of the IIM Calcutta portal, alumni across programmes can engage with each other in many meaningful ways. It is up to the alumni themselves to leverage the platform

Pedagogy

The pedagogy will be highly interactive including Campus Immersion at IIM Calcutta and D2D modules. This is a blended programme which includes classroom lectures, D2D modules, real-life case studies, group discussions, simulations.

Programme Audience

Leaders/Executives who want to drive strategic initiatives at their organisation through analytics. The inherent nature of the subject requires familiarity with high-school-level mathematics and a penchant for analytical thinking. The participants should be mentally prepared to view appropriate business problems through the lens of data and analytics to appreciate the complexities and leverage the associated opportunities.

Testimonials

"This programme has given me a world-class exposure to the fields of senior management. The interactions with such learned professors have inspired me to gain more and more knowledge in this field.This programme is a great programme for taking our career to a different level."

Amitabh Bhattacharyya

Branch Incharge, LT Investment Management

"The best part of the programme was that 70% of it took place offline. This allowed us to interact directly with the professors, enhancing our understanding of the course, and to build stronger peer connections, which will be valuable for applying our learnings in the future."

Suman Banerjee

Batch: 03

"The interaction with the teaching faculty have been very enriching. They have helped us to understand the current scenario in the field. We also received a peek into other domains. The project component was very helpful indeed."

Kunal Bhardwaj

Chief Human Resource Officer, ABP Pvt Ltd

"For me the course is an eye opener. Overall it was a good start for me and enforced me to learn about the principles. We got exposures on many concepts. I am thankful to all the Professors. You have enlightened my knowledge. The sessions were really very useful."

Rajmohan Lakshmikuma r Rajagopal

Batch: 03

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Anonymous

Director, American Express

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Batch: SMPBA 02

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Anonymous

DGM-MFG, Portescap India Pvt Ltd.

Testimonial Source

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Contact us for the further details

Speak with an Advisor

Programme Objective
Programme Benefits
Brochure

Prashansa Uttam

Programme Advisor

+91 9403890085[email protected]Mon – Fri, 9am – 5pm IST

Indian Institute of Management Calcutta

Executive Education Office

9652950077

mailto:[email protected]

https://www.iimcal.ac.in

Kolkata, India

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