Programme Content
People Management
Module 1: Human Resource Management in the AI Era
AI-driven workforce transformation
HR analytics for hiring, performance & retention
Talent development in hybrid workplaces
Leadership competencies for tech-enabled organisations
Global workforce management
Future skills & capability planning
Module 2: Organisational Behaviour & Human–AI Collaboration
Behavioural insights & self-awareness
Team dynamics with AI-augmented workflows
Leadership & emotional intelligence
Change management for AI-enabled organisations
Sustainability and ESG Leadership
Business Economics
Module 3: Sustaining Business in Competitive Markets
Understanding Changing Economic and Business Landscape
Demand, Supply & Pricing Across Industries
Economic Forces Behind Competitive Advantage
Scale Economies, Cost Structure and New World of Business (e-Commerce)
Module 4: Macroeconomics, Policy & Digital Economy
Understanding Macroeconomic and Business Environment
Short Run Business Cycles
Macroeconomic Indicators to Monitor Short Run Growth Prospects
Measurement of GDP
Price Index (Inflation)
Interest Rate
Exchange Rate
Policy influence on data, innovation & AI ecosystems
Digital public infrastructure & India’s growth trajectory
Long-run growth drivers in a digital-first economy
Strategic Leadership
Module 5: Strategic Innovation & Leading Transformation
Innovation strategy & new value creation
Corporate entrepreneurship
Business model renewal in the age of AI
Module 6: Corporate Strategy & Data-Augmented Decision-Making
Strategic analysis
Diversification & portfolio strategy
Strategy execution (OKRs)
Data-informed decision-making frameworks
Tools for Strategy Implementation
Business Finance
Module 7: Finance and Cost Management Using Modern Tools
Understanding Financial Statements: Balance Sheet, Income Statement and Cash Flow Statement, Viewing the business through financial statements,
Financial Statement Analysis: Ratios, common size, trend analysis, CAGR, and other techniques.
Understanding Cost for Decision Making: Cost behavior, Cost –Volume –Profit (CVP) analysis, target profit, and volume, operating leverage analysis, sensitivity analysis
Relevant cost information and tactical decision making: the strategic and qualitative implication, insourcing vs. Outsourcing (make vs. buy), product mix, replacement, the theory of constraint.
AI for financial decision-making
Module 8: Strategic Finance & Value Creation
Financial Analysis & Financial Modelling
Corporate Valuation
M & A
Governance & risk
Impact of Digital Transformation on Financial Strategy
Strategic Marketing
Module 9: Customer Management & AI-Driven Customer Experience
Customer segmentation & persona development
Customer value & profitability
AI-enabled customer insights, personalisation & engagement strategies
Module 10: Brand Management in the AI Era
Brand Image
Brand Equity
New-age brand-building frameworks using digital & AI insights
Module 11: Digital Marketing Strategies
Digital Strategies for Marketing
Content & campaign optimisation
Marketing analytics tools
Data Analytics and Digital Transformation
Module 12: Business Data Analytics
Descriptive Analytics: Data Visualisation, Measures of central tendency, variation and shape
Predictive Analytics: Correlation, Regression
Prescriptive Analytics: Optimization
Module 13: Digital Transformation & AI for Business
Digital + AI Transformation Essentials: Concepts, Drivers, Strategic Imperatives
From SMAC to SMAC+AI: Four Pillars of Digital Transformation
AI-Enabled Business Models: Innovation, Disruption & Customer Experience Transformation
Platform Thinking and Ecosystem Strategy in the AI Era
Case Study: Navigating an AI-First Digital Transformation Journey
Module 14: Generative AI & Agentic AI for Leadership
Generative AI Essentials for Leaders: Use-Cases, Risks, Enterprise Impact
Agentic AI: Autonomous Agents, Multi-Agent Systems & Business Applications
Human–AI Collaboration & Augmented Leadership
Leadership Playbook: Driving AI-First Transformation with GenAI & Agentic AI
Module 15: Supply Chain and Operational Excellence
Foundations of Operations Management
Inventory Management
Demand Planning & Forecasting – Tools & Techniques
Project Planning & Scheduling
Foundations of Supply Chain Management
Total Quality Management – Tools & Frameworks
Lean Management Concepts
Introduction to Digital Supply Chain and Digital Twins
Module 16: Corporate Communication
Corporate Communication & Image Building: An Audience Centric Approach
Functions of Corporate Communications: Relations with Media, Investor, Government, Employees
The Global & the Local: Issues in Cross Cultural Communication
Hands-on workshop
A hands-on workshop session during the campus immersion consisting of case-based role-play exercises moderated by IIML Faculty on ‘Leadership and Negotiation'.
Note:
The in-campus modules are subject to the conditions/ unavoidable circumstances that prevail at the given point in time.
Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the participant profile & programme hours.
The session recordings may be made available on the LMS portal in a non-downloadable format for a limited period subject to the condition of faculty discretion regarding the allowance of recordings of their classes.
The programme curriculum includes individual assignments, simulations, group projects & presentations to apply and demonstrate classroom learning.
Campus immersion will take place at the IIML Lucknow campus

