Selling Ideas: How to Influence Others, and Get Your Message to Catch On

If word of mouth is 10 times as effective as traditional marketing, then how can you get people to talk about and share your product or service? Selling Ideas: How to Influence Others and Get Your Message to Catch On provides applicable steps to make ideas stick. Led by Jonah Berger, author and world-renowned expert on word of mouth and consumer behavior, this course will help you build stickier messages that influence behavior. It also explores how word-of-mouth marketing can be an affordable vehicle for business growth.

By the end of this course, you’ll be able to craft contagious content and leverage social media to make your message catch on. Whether you’re a young entrepreneur, big-business executive, or nonprofit leader, this course can help you better sell your organization’s ideas.

In today's competitive landscape, getting your ideas to stick and influence others is crucial for success. Selling Ideas: How to Influence Others and Get Your Message to Catch On is designed to equip you with the knowledge and tools needed to create compelling messages that resonate with your audience and drive action.

Led by Jonah Berger, a distinguished author and expert in word of mouth and consumer behavior, this course delves into the science behind why some ideas catch on while others do not. By understanding consumer psychology, social influence, and the power of word of mouth, you'll learn how to craft messages that are not only memorable but also highly shareable.

This course is designed for marketers, entrepreneurs, and professionals who want to craft impactful messages that resonate and drive action. It is ideal for those looking to enhance their marketing efforts, generate word of mouth, and leverage social influence to spread ideas, products, or campaigns effectively. Those who may benefit include:

To further leverage the value and impact of this program, we encourage companies to send cross-functional teams of executives to Wharton. We offer group-enrollment benefits to companies sending four or more participants.