Programme Content
Module 1: Strategic Management I
Examine the decision-making and accountability structures of hospitals, governments, and regional authorities. See strategic management concepts at play in various settings with changing technologies and methods of health delivery. Cover key topics in the dentistry world, such as costs and financing, consolidation and clinical integration, and challenges and threats.
Module 2: Strategic Management II
Build on the knowledge you gained from Strategic Management I. Develop a robust business strategy to deal with competing practices. Discover methods to highlight your unique selling proposition and distinguish your practice in a competitive market.
Module 3: Business of Dental Clinics
Identify
key metrics that
impact
appraisal. Learn the factors involved in buying and selling a practice and issues associated with purchasing or joining a dental corporation. Dive into the opportunities and challenges caused by larger clinic networks like 123Dentist and
Dentalcorp
.
Module 4: Dental Law
Dont
flounder with the law: understand it from top to bottom to protect yourself and your business. Get hands-on knowledge on the legal and regulatory considerations of starting,
purchasing
, operating, expanding, and selling a dental practice. Learn what you need to know
about Employment
Law, Corporate Law, Tax Law, IP Protection, Regulatory Compliance and Leasing.
Module 5: Commerce vs Care
TBC
Module 6: Optimize Daily Business Operations
Get expert tips to improve daily business operations and increase patient satisfaction. Learn the best practices to better manage your dental clinic for growth and
profitability.Hear
the latest know-hows from experts in the industry for succeeding.
Module 7: Marketing Brand
TBC
Module 8: Entrepreneurship and Innovation in Healthcare
Explore the role of innovation to drive new value in your practice.
Identify
your role and critical behaviours within your environment to drive successful entrepreneurship. Explore value creation through the art and science of business operations,
technology
and planning to drive innovation and transformation in healthcare.
Module 9: Essentials of HR
TBC
Module 10: Managerial Finance I
TBC
Module 11: Managerial Finance II
TBC
Module 12: Digital Marketing (SEO, Paid Ads, Social)
TBC
Module 13: Artificial Intelligence for Entrepreneurs
TBC
Module 14: Capstone Submission
TBC
