Schulich Masterclass Certificate in Venture Sales

Level Up with JOSH GUTTMAN, Co-Founder & CEO of SELLIT9, ex-CRO at Altrio, and former Salesforce VP

So, you want to master Venture Sales—build scalable revenue, close deals with confidence, and drive growth in an early-stage company? Whether you’re a founder, first sales hire, or future CRO, this is the course that finally breaks it all down for you.

Welcome to Venture Sales—your playbook for building a go-to-market engine from scratch. Learn the exact strategies used by top-performing startup teams to move from zero to one, and beyond.

Gain exclusive, behind-the-scenes insights from Josh Guttman, Co-Founder & CEO of SELLIT9 and former Salesforce VP, who has scaled revenue teams at some of Canada’s most successful tech companies. This is your chance to learn directly from a leader who’s closed at every level—from cold outreach to $200M exits. Read more about Josh here.

Limited scholarships available.

Build the Sales Engine Every Startup Dreams Of

In the world of venture-backed startups, having a great product isn’t enough—you need revenue to prove traction, attract investors, and scale. That’s where this program comes in.

Schulich Masterclass Certificate in Venture Sales shows you how to go from scattered selling to a structured, scalable go-to-market strategy. Through practical frameworks, hands-on activities, and real-world tools, you’ll learn how to define your Ideal Customer Profile (ICP), craft messaging that cuts through the noise, manage a full sales cycle, and create your own high-performance Sales Playbook.

You’ll also connect with like-minded peers in the startup ecosystem and apply what you learn to your own company or role—so that by the time the course ends, you’re not just ready to sell—you’re ready to lead.

Each cohort, there are a limited number of students who are accepted as Schulich Venture Scholars. This scholarship empowers high-potential venture leaders to access SVA’s programming. Ideal for founders and executives driving innovation, the program supports those committed to scaling ventures with impact.Want to know if you are eligible for one of our limited Venture Scholar spots? Contact Shivam Sharma, Assistant Director, to learn more.

Email: [email protected] Cell: (647) 779-3083

To create a repeatable, scalable sales engine, start with who you are selling to. Learn how to validate assumptions, define your Ideal Customer Profile (ICP), and narrow your focus to prospects most likely to buy.

Lay the groundwork for an early-stage GTM plan: how to reach, engage, and convert your target customers. A great GTM strategy can provide the clarity necessary to make critical decisions and to move quickly in a high-pressure environment.

Craft messaging that resonates. The average attention span is 8 seconds, so making the right impression (and a powerful one) matters. Learn how to create a compelling narrative that sets you apart, even before product maturity and well before product-market fit.

From the first meeting to the closed deal, set yourself and your team apart by operationalizing your sales engine. Build a process that gives structure and predictability to your sales efforts. Learn the tools, strategies, and design behind great sales cycles and the structures that power them.

Many early-stage startups focus too much on inbound to drive their sales, leaving too much to chance. Create pipeline from scratch using modern outbound methods: leveraging AI early and often for email, LinkedIn, phone, referrals, and more.

Bring structure to your GTM. Use data to drive improvements, scale what works, and prep for hiring. This module is key in building the structure necessary to power sales at a scaleup level and beyond.

Each learner will build their own custom Sales Playbook, tailored to their company, product, and target market. Using the six modules above, consolidate your learnings into a practical document that will benefit you, your team, and your organization. A strong playbook creates a high-performing culture that can create, drive, and grow sales, despite the internal and external circumstances it may face. This will include:

This playbook becomes a living asset they can immediately apply (and refine as they grow).

Celebrate your program graduation with Program Director Josh Guttman, CEO of SELLIT9 from the Schulich Startups Community. An opportunity to make in-person connections with top professionals and network for future job opportunities.

Early-career professionals in sales, business development, or startup roles will gain the core frameworks, skills, and tools to break into venture-backed companies and build a high-performing sales motion from day one.

Founders, startup executives, and professionals in growth, revenue, or go-to-market roles will sharpen their sales strategy, improve performance, and build a scalable playbook to lead teams and drive sustainable growth.

Learn from a top revenue leader with real startup experience. Josh Guttman brings battle-tested frameworks and hands-on knowledge to a flexible online classroom—designed to fit your schedule.

Break away from generic sales advice. Build a custom Venture Sales Playbook, master early-stage selling, and develop a go-to-market engine that scales—setting you apart as a serious operator in the startup space.

Gain live access to Josh Guttman, former VP at Salesforce and now CEO of SELLIT9. Connect with peers, get expert coaching, and learn what it takes to lead revenue from seed to scale.

Whether you’re a founder or future CRO, this program helps you sharpen your commercial edge. Schulich ExecEd graduates walk away with the skills, confidence, and playbook to take on bigger roles—and drive serious results.