Programme Content
Module 1 Module 1 Module 1 Module 1 Module 2 Module 2 Module 2 Module 2 Module 3 Module 3 Module 3 Module 3 Module 3 Module 4 Module 4 Module 4 Module 4 Module 4 Module 5 Module 5 Module 5 Module 5 Module 6 Module 6 Module 6
Becoming a Strategic Influencer
Module 1Learn why forecasts and plans are often wrong
Identify the trappings of a budget plan
Discover how scenario planning differs from strategic planning
Master the basic building blocks of scenario planning
Building Tools and Governance Design
Module 2Identify potential futures and determine plausible solutions to hypothetical problems
Improve as a strategic influencer with strong leadership and outstanding communication skills
Adapt to their organization’s culture before attempting to change it
Identify (and avoid) the behavioral biases prevalent in strategic scenario planning
Scenario Planning Case Study—Chevron
Module 3Apply a scenario planning framework to Chevron
Evaluate key issues, driving forces, and critical uncertainties that could impact Chevron's global business strategy
Explore scenario definitions, narratives, and implications
Identify early warning signals for plausible threats and risks in the marketplace
Understand monitoring, tracking, and relevant metrics
Scenario Planning Case Study—Netflix
Module 4Analyze the Netflix case study and identify challenges to its business strategy
Explore Netflix’s strategy related to advertising
Evaluate Netflix’s strategy concerning licensing their own content
Assess Netflix’s strategy for becoming their own studio
Understand the critical uncertainties related to Netflix's strategy in buying overseas content
Scenario Planning Case Study—IBM
Module 5Explore IBM's history, culture, and potential challenges to their strategic forecast
Discover the impact of CEO Arvind Krishna’s strategy
Assess IBM’s strategy in the consumer space
Understand IBM’s strategy related to quantum computing
The Role of AI and Machine Learning in Scenario Planning
Module 6Identify where AI and machine learning are most effective in strategic scenario planning
Understand why using AI and ML in scenario planning demands intuition, experience, local knowledge, and data
Capstone: Use the scenario planning case studies as a guide in their capstone project to develop a narrative to explain how the future might unfold by focusing on the forces with the most uncertainty, greatest value, and highest potential for impact
