Vlerick Business School

Scaling Readiness Programme Now is the time to scale with confidence

Vlerick Business School

General Management / Entrepreneurship

About Programme

You have customers, a team, and revenue. What you need now is a business that scales without becoming harder to run. Two days. Six sessions: go-to-market, strategy, organisational structure, culture, finance and fundraising. Academic guidance, with support from the people who've done it. You leave with a plan, not just a certificate.

Programme Content

Two days. Six sessions. One concrete plan for your company. Each face-to-face session covers a critical scaling challenge and ends with actionable takeaways you can implement immediately. You'll work through it alongside a group of founders and leaders at the same stage, with dedicated time for peer exchange and enough shared experience to build lasting connections.

Module 1: Company strategy: turn company-wide ideas into one clear plan.

Most growth plans are buried in 50-slide presentations that no one reads. Strip away the noise and build a single, high-velocity growth blueprint: one page, sharp priorities, total team alignment. You leave with a plan that tells your team exactly where you're going, what moves the needle, and what to stop doing.

Translate scattered ideas and priorities into one clear, execution-ready roadmap
Identify what actually drives growth at your stage and scrap everything else
Create full team alignment around a plan that drives daily decisions

Miguel Meuleman (Vlerick) + entrepreneur

Module 2: Organisation: build structure that keeps up with your growth

Your company is growing faster than your organisation can keep up: signals are blurring, teams are stretched thin, and the startup energy is starting to fade. Adding headcount without structure doesn't scale; it just scales the chaos. You'll spot the warning signs early and put just enough structure in place to maintain momentum without becoming the company you swore you'd never be.

Recognise the early signals that your company is about to crack, before they become crises
Navigate your most critical hiring decisions: which positions should you fill first, and when
Implement a structure that creates accountability without killing speed

Veroniek Collewaert (Vlerick) + Jeroen De Wit (Teamleader)

Module 3: Make culture a competitive advantage, not an afterthought

Culture isn't an HR initiative; it's a competitive advantage. The right culture attracts top talent and keeps them; an unplanned one costs you your best people exactly when you need them most. Using the real-world Showpad journey, you hear directly from the founders who built and scaled a global culture from scratch.

Define your culture explicitly, before your next wave of hires defines it for you
Turn your values into a genuine magnet for the talent you actually want
Learn from Showpad's global scale-up: the decisions, the mistakes, the lessons

Veroniek Collewaert (Vlerick) + Louis Jonckheere or Pieterjan Bouten (Showpad)

Module 4: Models that predict. Dashboards that persuade. Numbers that drive decisions.

Most founders manage cash reactively — checking balances, chasing invoices, hoping the numbers work out. This session turns finance into a forward-looking navigation system that tells you where you're heading, how long your runway is, and exactly what levers to pull. You'll build models that predict the future, not just report the past.

Build reliable cash flow and forecasting models from your existing data
Create investor-ready dashboards that speak the language of VCs, not accountants
Hardwire your financial KPIs to daily operational execution, so the numbers drive decisions

Miguel Meuleman (Vlerick) + Dries Cornelis (Aikido)

Module 5: Fundraising: raise on your terms, not theirs.

Fundraising feels like a black box because most founders go in unprepared: unclear on valuation, unsure about dilution and losing the narrative in the room. This session strips away the complexity from Pre-Seed to Series A and gives you the tools to get funding on your terms.

Understand exactly how investors value your company at your stage and how to influence this
Model dilution scenarios so you never give away more than you need to
Build a capital plan and investor narrative that connect your metrics to your vision

Sophie Manigart (Vlerick) + entrepreneur/investor

Module 6: Go-to-market: from founder hustle to a sales engine that runs without you.

Founder-led sales have a limit. You can't be in every deal forever, and the moment you step back without a system in place, the pipeline dries up. This session gives you the blueprint to build a repeatable sales engine from your first critical sales hire to a team that closes consistently and improves with every cycle.

Make the right first sales hire: the role, the profile, the moment
Build a repeatable process that shortens your sales cycle and scales your pipeline
Use data and content to optimise every stage of your funnel for conversion Elien Vandenbroucke (ex Silverfin) + entrepreneur

Programme Audience

Digital leaders who are ready to scale with intention and confidence.
Founders and C-level leaders of early-stage tech and digital startups. You've got product-market fit and paying customers. You're growing — but the business is getting harder to manage, not easier. This programme is for that moment.

Programme Benefits

Two days fully focused on your business, not generic case studies
Every session combines academic rigour with a founder who has scaled their business in real life
You leave with an actionable plan, something you can put into practice on Monday morning
A small group of peers at the same stage with candid conversations, no posturing
Vlerick research meets the Wintercircus ecosystem: definitively covering every critical scaling challenge in one programme
Founders’ dinner, live DJ, and well-earned drinks at the iconic Wintercircus.

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Contact us for the further details

Speak with an Advisor

  1. Pedagogy (case method, experiential learning, coaching, simulations)
  2. Programme Objective
  3. Testimonials
  4. Brochure

Prashansa Uttam

Programme Advisor

+91 9403890085[email protected]Mon – Fri, 9am – 5pm IST

Vlerick Business School

Executive Education Office

Flore Gernay
+32 470 74 31 11
https://www.vlerick.com
Brussels, Belgium

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Scaling Readiness Programme Now is the time to scale with confidence | Vlerick Business School