Programme Content
There are 3 face-to-face modules accompanied by individual coaching sessions and several online modules to work through at your own pace. In addition to this, you will develop a concrete personal action plan for your company. An in-company project and the Vlerick Growth Scan, will help you apply the learnings.
Module 1: Go-to-market strategy and international sales (face-to-face)
Explore international markets to expand your customer base
Assess the fit of different international markets
Decide whether to have an HQ – or decentralise your organisation
Learn how to accelerate your sales process and shorten sales cycles
Find out how to implement customer-first culture
Discover how to build a winning sales team
Module 2: People, performance management, marketing and PR (face-to-face)
Evaluate your culture - and how employee behaviour aligns with it
Understand how to attract and retain the right people - and encourage the right behaviour
Build a values-aligned HR approach in your company
Discover how a PR and communications strategy can impact growth
Boost your online presence with our digital dashboard
Module 3: Bringing it all together (face-to-face)
Apply everything you’ve learned to a business or strategic challenge in your own organisation
Go deeper with group and individual coaching – and get feedback and practical guidance from experts and peers
Develop a strategic business plan and roadmap – with goals, actions and milestones
Online module: Product management organisation
Learn to develop product roadmaps
Understand product team roles and responsibilities
Dive into data-driven decision-making
Delivered by Tom Dejonghe (Collibra) and Katie Madding (Sensemitter)
Online module: Raising finance and interacting with investors
Discover why you need a board of directors
Learn to create value with your board
Develop a long-term vision for your company
Understand how to manage the investors on your board
Delivered by Dave Berkus (Berkus Tech Ventures) and Sophie Manigart (Vlerick Business School)
Online module: Emerging technologies
Discover the transformative potential of technologies like analytics, AI, blockchain, automation, and Industry 4.0
Learn which technologies are best suited to particular challenges
Understand how these technologies can drive growth, efficiency – and a data-driven future for your organisation
Delivered by professors Philippe Baecke, Bjorn Cumps and Martin Butler (Vlerick Business School)
Online module: Digital sustainability
Explore the connection between digitalisation and sustainability
Use materiality to prioritise ESG issues, analyse real-world cases – and learn to balance innovation with responsible, sustainable growth
Delivered by professors Xavier Baeten, Ann Vereecke and Bjorn Cumps (Vlerick Business School)
Online webinar: Reward management
Discover how to implement a reward strategy
Understand tax approaches to optimise your reward strategy
Online module: Strategic alliances
Learn to leverage the power of partnerships
Get the tools to negotiate partnership deals
Delivered by Philippe Haspeslagh (Vlerick Business School)
Your personal action plan
Systematically analyse your organisation’s growing pains – and identify levers for growth with the Vlerick Growth Scan©
Schedule personal coaching sessions with experts to get practical advice you can put into action straight away
Participate in group coaching with Vlerick faculty, fellow entrepreneurs and other experts – and gain insight from their experiences
Put your learning into action with a project that addresses a business or strategic challenge in your own company – and develop a concrete business plan you can implement immediately
