Programme Content
Module 1: Leading Self – Building the Foundation of Sales Leadership
Themes Covered:
The evolving identity of a sales leader
Self-awareness and emotional intelligence in sales
Personal values, leadership styles, and authenticity
Building resilience, grit, and adaptive mindset
Leading through ambiguity and market disruption
Module 2: Leading Teams – Driving Motivation and Performance
Themes Covered:
Creating high-performance sales cultures
Motivating diverse sales teams across geographies
Coaching and mentoring techniques for sales managers
Managing performance and accountability
Building trust, communication, and engagement
Aligning individual and team goals to organizational vision
Module 3: Leading Strategy – Driving Growth at Scale
Themes Covered:
Strategic thinking in sales: segmentation, targeting, positioning
Data-driven decision-making and sales analytics
Territory design and key account management
Building scalable go-to-market (GTM) models
Leveraging CRM, AI, and digital tools in sales
Cross-functional collaboration for growth execution
