Programme Content
The program consists of 2,5 days totaling 20 equivalent hours and is built on 3 pillars:
The Zangrillo Directive requires 40 hours of training. We help you make the most of them.
About Programme
Fundraising is an increasingly strategic capability for arts and cultural institutions. Building sustainable philanthropic support requires aligning the institution’s mission and priorities while engaging audiences, governance bodies, and donors around a compelling case for support.
This program provides arts professionals with the strategic frameworks and practical tools needed to assess their organization’s fundraising readiness, strengthen donor relationships and develop a more coherent and sustainable approach to fundraising.
This program will enable you to:
Assess your institution's fundraising readiness, current practices and development needs.
Develop a coherent fundraising strategy aligned with the institution’s mission, priorities and relationships.
Build a strong culture of philanthropy across the organization.
Define a compelling case for support and strengthen fundraising governance.
Select and combine the most appropriate fundraising tools, from membership and major gifts to sponsorships, grants and campaigns.
Develop effective strategies for engaging individual and corporate donors.
Integrate fundraising and marketing to strengthen engagement and long-term support.
Explore emerging fundraising opportunities, including digital fundraising, AI for profiling prospects, transnational giving and planned giving in tiatives like donors’ advised funds and legacy fundraising.
Assess your institution's fundraising readiness, current practices and development needs.
Develop a coherent fundraising strategy aligned with the institution’s mission, priorities and relationships.
Build a strong culture of philanthropy across the organization.
Define a compelling case for support and strengthen fundraising governance.
Select and combine the most appropriate fundraising tools, from membership and major gifts to sponsorships, grants and campaigns.
Develop effective strategies for engaging individual and corporate donors.
Integrate fundraising and marketing to strengthen engagement and long-term support.
Explore emerging fundraising opportunities, including digital fundraising, AI for profiling prospects, transnational giving and planned giving in tiatives like donors’ advised funds and legacy fundraising.
Programme Audience
This program is designed for arts and cultural professionals working in Europe who want to strengthen their fundraising strategy and practice.
It is particularly relevant for professionals involved in fundraising, development, institutional partnerships, audience relationships and the strategic management of cultural organizations.
Testimonials
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Program Certificate
Earn a certificate after the course completion. Certificates will be issued by the institute..
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- Pedagogy (case method, experiential learning, coaching, simulations)
- Programme Objective
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Prashansa Uttam
Programme Advisor
SDA Bocconi School of Management
Executive Education Office
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