About Programme
Just like the changing world order, luxury no longer moves in one clear direction. Today’s brands sit on widening fault lines that pull their strategy in opposing directions. Social and economic polarization is intensifying, generational behaviors are diverging, and rapid technological advances increasingly sit in tension with the enduring authority of artisanal heritage.
Meanwhile, new players are emerging from across the world, often bringing new perspectives on the market and how to compete – challenging long-established brands, and the systems on which they were built.
IMD’s 10th Reinventing Luxury Lab, centered on the theme of “Luxury in a fractured world” is designed for this moment. The program focuses on how you can hold opposing forces in balance, and make deliberate strategic choices while aligning creativity, organization, and culture as complexity grows.
Throughout a unique two-day experience, you’ll explore case studies and presentations from industry experts, alongside a curated group of peers, in an environment that inspires innovation, renewal and resilience.
What is IMD’s Luxury Lab?
IMD’s Reinventing Luxury Lab is an exclusive, high-impact program that brings together top executives, industry experts, and thought leaders to explore the biggest forces reshaping luxury today. It offers a space to step back from operational urgency and engage with the strategic and leadership questions that define moments of industry transition.
Each edition is built around a central theme reflecting luxury’s biggest challenges. Through research-driven insight, real-world perspectives, and sustained peer exchange, it supports leaders as they guide their organizations through change, while preserving what makes luxury distinctive.
Find balance in a fractured worldLearn how to navigate the tensions shaping luxury today, and make informed choices without oversimplifying complexity.
Think outside the boxStep away from your day-to-day demands to gain fresh perspectives, challenge assumptions, and rethink your brand’s future.
Learn from luxury’s top mindsBenefit from IMD faculty’s latest research and thinking, alongside real-world perspectives from leading luxury brands.
Network with industry leadersEngage with senior executives, industry experts, and forward-thinking peers in an exclusive setting.
Alumni Benefits
Successful completion of this program takes you one step closer to joining IMD’s powerful alumni network.
145k+ alumniNetworking
250+ events per yearCommunities
50+ clubs worldwideResources
Testimonials
"Reinventing Luxury Lab surpassed my expectations. Engaging directly with industry experts and academics on real-world challenges transformed my understanding of the luxury sector. The insights, strategic tools, and valuable professional network I gained will be essential as I build and grow my new luxury venture with focus, agility, and resilience."
Ignacio Redondo
General Manager (Europe & Africa), Puig
"It opened my mind to what’s really possible with regards to business development, growth and ambitions with the correct mindset, strategies and culture. It also helped show me what really defines true luxury and various business concepts to achieve that."
Magdalena Spielmann
Switzerland
"My experience at IMD’s Reinventing Luxury Lab was transformative. Exploring growth implications, especially with regard to sustainability and circularity, broadened my perspectives profoundly. I’m grateful for the invaluable insights I gained from the professors and my colleagues."
Tim Schouten
(2025 participant)
"Reinventing Luxury Lab seamlessly blended the art of marketing with a profound commitment to environmental and social responsibility. The panel of industry experts equipped me with invaluable skills for navigating the dynamic world of luxury brands while championing sustainable practices. A truly enriching and forward-thinking educational journey."
Philip Rechsteiner
Senior Retail Consultant, Brand Retail Solutions
"It’s extremely enriching for me to be with professionals from the other companies. What’s happening around us in the other luxury businesses is fundamentally exchanged within the program."
Iñaki Gomez
Switzerland
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Mathieu Arsac
(2025 participant)
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Co-Founder, Aevum Lux
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Prashansa Uttam
Programme Advisor
IMD Business School
Executive Education Office
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