The Programa de Gestión y Marketing de Productos y Servicios de Lujo offers a unique and high-value immersion in the world of highly differentiated products and services. This program will analyze the key differentiators in marketing, not only in the realm of the most exclusive luxury but also across other market categories within this sector, such as High-End, Premium, Neo-Luxury and Trading Up.
The Programa de Gestión y Marketing de Productos y Servicios de Lujo uses three modules to outline the process of creating a luxury product or service, as well as the definition and implementation of communication, marketing and customer management strategies.
Same topic, Similar duration - Broader exploration across all institutes
Speak with an Advisor
Prashansa Uttam
Programme Advisor
Executive Education Office
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