Programa de Dirección y Gestión Estratégica del Universo del Lujo

Now in its 20th edition, this program offers a comprehensive, up-to-date and strategic overview of the luxury sector, addressing the profound changes that are transforming the industry worldwide. Throughout the program, participants explore market dynamics, the evolution of luxury products and new consumer demands regarding sustainability, digitalization and brand values. It addresses both the management of major international luxury brands (luxury brands, top brands, megabrands) and the growth of emerging luxury as well as the artisanal and technological niche, which is becoming increasingly relevant in the new global landscape. Real-world case studies and brand management strategies are analyzed, with a special focus on new business models, the customer experience, product excellence and the symbolic value of the luxury sector.

Through rigorous and hands-on training, participants develop strategic skills to lead in the luxury sector, understand what constitutes a luxury product today and successfully manage the transformation of premium brands.

Designed for professionals seeking to advance their careers in luxury brand management, the program provides key tools for addressing current and future challenges in the luxury sector. It also explores opportunities in online luxury, digital business models and the creation of differentiated value propositions in a competitive environment.

The Programa de Dirección y Gestión Estratégica del Universo del Lujo, a leading program in luxury sector education, explores all of the key aspects needed to understand the industry, providing detailed insight into the most innovative trends and strategies that impact the business. Furthermore, this new edition is designed to address the new challenges posed by the market: digitalization, sustainability and the challenges the sector faces due to the pandemic.

The program opens with a master class taught by Professor Gilles Lipovetsky, an internationally renowned philosopher and sociologist. He has focused his publications and research on luxury, consumption and contemporary lifestyles. He is the author of many pieces and essays, including The Eternal Luxury and The Empire of the Ephemeral.

During the program, participants will have the opportunity to take part in exclusive tours of boutiques and innovation centers run by leading brands in the sector, with the goal of gaining a deeper understanding of their business activities and seeing firsthand what they have to offer in the sector.

To reinforce the knowledge gained in the program and keeping in line with our goal of ensuring its impactful, transformational effect on participants, we offer two extracurricular activities that will take place outside of class hours and are included in the registration fee.

Access to elective seminars on various topics: