Programme Content
The program's main objectives include:
• Developing a strategic vision for the insurance sector, aligned with global trends, regulation and digitalization.
• Promoting and analyzing decision-making driven by data to improve business profitability and sustainability.
• Mastering the keys to innovation and digital transformation in an increasingly technology-driven sector.
• Understanding omnichannel marketing.
• Strengthening leadership and change management skills, as well as insurance culture, which are essential in a highly competitive and regulated environment.
• Understanding the relationships between new insurance business models and opportunities for diversification, including insurtech.
