Programa Avanzado Gestión Estratégica del Universo del Lujo

This program offers a comprehensive, cross-sectoral overview of the luxury sector, addressing the profound changes that are transforming this industry on a global scale. Designed for professionals seeking to lead in a highly competitive environment, the program delves into market dynamics, the evolution of luxury products and new consumer demands regarding sustainability, digitalization and brand values. Over the course of four months, participants will explore the strategies of major international luxury brands (megabrands, top brands) and the growth of emerging, niche artisanal and technology-driven luxury, which is becoming increasingly relevant in the new global landscape. Real-world case studies will be analyzed, and best practices in strategic luxury management will be examined, with a focus on innovation and adaptation to current trends.​

The program will address key topics such as digital transformation, the use of new technologies like artificial intelligence and big data and strategies to reduce the environmental impact of the luxury industry. Aimed at professionals seeking to advance their careers in luxury brand management, it provides key tools for addressing current and future challenges in the luxury sector. In addition, the program will explore opportunities in online luxury, digital business models and the creation of differentiated value propositions in a competitive environment.

This program is a unique educational experience for those seeking to build a solid career in strategic luxury management, whether at established brands or emerging firms committed to exclusivity, craftsmanship and innovation.

The Programa Avanzado en Gestión Estratégica del Universo del Lujo, a leading program in luxury sector education, explores all of the key aspects needed to understand the industry, providing detailed insights into the most innovative trends and strategies that drive business impact. Furthermore, this new edition is designed to address the new challenges facing the market: digitalization, sustainability and the challenges the sector faces due to the pandemic.

The program opens with a masterclass taught by Professor Gilles Lipovetsky, an internationally renowned philosopher and sociologist. He has focused his publications and research on luxury, consumption and contemporary lifestyles. He is the author of many books and essays, including "The Eternal Luxury" and "The Empire of the Ephemeral."

During the program, participants will have the opportunity to take part in exclusive visits to boutiques and innovation centers run by leading brands in the sector, with the goal of gaining a deeper understanding of their business activities and learning first-hand about their offerings in the sector.

To reinforce the knowledge gained in the program and keep in line with our goal of ensuring it has a high-impact, transformational effect on participants, we offer extracurricular activities that will take place outside of class hours and which are included in the registration fee.

Access to elective seminars on various topics: