Today, hotel asset management demands a mindset capable of connecting ownership, operations, the market and finance. The Programa Avanzado en Hotel Asset Management at IE Business School prepares experienced professionals to analyze operating assets, interpret their performance and make decisions aimed at improving their performance and value.
Throughout the program, you will explore the relationship between ownership, the operator, investors and the brand; budget analysis, forecasting and KPIs; planning for capital expenditures and repositioning; risk management and strategic decision-making regarding the asset’s future development.
The focus is owner-side: this approach does not seek to replace the operator, but rather to develop the necessary judgment to direct, hold the operator accountable and align asset management with the owner’s objectives. The curriculum combines executive sessions, real-world case studies, owner vs. operator panels and exercises applied to common asset management decisions.
Key topics include:
An overview of the full cycle of Hotel Asset Management.
The program is structured into four modules that link the owner-side perspective, asset analysis, performance monitoring and value-creation decisions. Each module combines strategic criteria, financial analysis and practical application.
Same topic, Similar duration - Broader exploration across all institutes
Speak with an Advisor
Prashansa Uttam
Programme Advisor
Executive Education Office
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