Programa Avanzado en Dirección de Marketing

We are facing an environment which has been profoundly impacted by new technologies that are transforming every sector at an unimaginable speed and giving rise to new marketing management models. The impact of technology on our way of life, how we interact with brands and the emergence of new consumer purchasing patterns has driven a new marketing paradigm that is changing how companies create value and placing their customers at the very center of their organizations. In this sense, marketing professionals and companies face the challenge of overhauling their marketing and sales management models to generate business results while simultaneously fostering sustainable and meaningful relationships with their customers.

In a new environment shaped by technology, the rising power of consumers, the globalization of markets and disruptive new business models, discover a program that will provide you with rapid learning in the critical areas of modern marketing management through 67 class sessions, totaling 100 hours of learning.

Throughout the program, you’ll learn the working methodologies and become familiar with the tools that enable you to successfully apply the new marketing management model, acquiring the necessary skills to design and execute marketing plans for companies of any sector, size and type.

Throughout the program, you’ll have the opportunity to participate in activities with some of the industry’s leading companies, such as Google, which will give you an inside look at the latest processes and methodologies currently in use and help you expand your professional network.

Access to elective seminars on various topics: